Globalisation is a occurrence which details the integration of regional and international areas through societies, economies and culture as a continuing process through global systems of trade and communication. It is influenced by various mixed factors which include biological, technological, politics and socio-cultural factors. Globalisation encourages circulation of dialects, acculturation and ideas in the different countries. Culture has its own qualities but can be energetic. Humans are different and also have different people in their different societies. Culture is learned and through absorption from the cultural environment. It really is never static which is always transforming. Culture can be an incessant process that is progressive to change and influence. It does not change abruptly or suddenly, but a process which gives a community a feeling of continuity, personal information, security, dignity and continues the society jointly. The effect of globalisation on culture has been diverse and immense. People's ethnical behaviours have been afflicted in a variety of ways. Globalisation requires countries to go after common economic plans regardless of their development or financial mother nature. It in addition demands that countries start of their restrictions to trans-national firms in an indiscriminate manner. This has been the major gateway for globalisation affecting many nations in broad ways especially expanding countries. Classic examples include India in Asia and photography equipment. The aim of this study is to investigate the consequences of globalisation in developing countries concentrating on Algeria, belief and the options or programs employed by these countries to protect their countrywide culture from the consequences of globalisation. Culture is the id of countries and areas which is being constantly threatened by globalisation. Furthermore, this research is expected to be widening on the issue of globalisation from only economic meanings to more of humanistic & cultural approaches to globalisation.
INTRODUCTION:
George Bernard SHAW is known for declaring "Progress is impossible without change, and those who cannot change their heads cannot change anything. "
Globalisation spread will definitely hold changes to the elements of world it attains. Does it mean that traditional norms and beliefs will be abolished? Definitely not, but change is an indispensable ingredient of life. Today's communication and new technology such as new global press (Internet among others), have proven an influential method of projecting long-established culture.
The simple fact that US ethnical merchandises are unbeaten reflects that American social exports are influential and strong. It also reflects that the US economy is successful all around the globe. In most cases globalisation, which includes greatly damaged local culture, will indicate some integration of culture. The positive aspects are that there surely is a widen information, ethnical exchange and all of this can result in a worldwide cultural growth. However, there is also another aspect of global culture: a great deal of men and women see globalisation of culture as a fresh way of any cultural Americanisation.
A report emanated from the UNESCO in 2005 proved that the world's social trade has been estimated at 1. 3 trillion us dollars and is quickly expanding. Based on the report, international trade in ethnical products increased from 38 billion Dollars in 1994 to realize 60 billions Dollars in 2002. The survey examines cross-border trade on decided on media products. In the only yr of 2002 USA, China and the uk, produced 40 % of the world's cultural trade products in 2002, while Africa and Latin America alongside one another produced for under 4 %. (UNESCO Institute for Information, 2010) Anglo-Saxons' products were overriding at the core of the entertainment industry (music, film and tv). Because guidelines of the WTO (World Trade Group) don't allow countries which ban cultural imports, one of the globalisation effects would be the end of ethnical diversity. "We are driving towards a world where the verb to get is now by a lot more important that the verb to be. " (Akulenko, 2008)
According to Scholte this aspect of view strains that: "Globalisation introduces an individual world culture centred on consumerism, media, Americana and the British dialect. " (Scholte, 2000, p 53)
In addition of being helpful for businesses and technology globalisation has greatly impacted the earth by helping ethnicities spread all over the world. While this can be thought as possible, there still remains difference of judgment about whether social globalisation will be helpful for everyone. Relating to Bhargava, (2003), many people consider that globalisation will raise the chance for the great nations to use good thing about the economic weaknesses of the developing countries as well concerning reduce the ethnic variety and make it a global-culture, although some others argue that it can have the probability to set-up opportunities for development all over the world. However, there are people who say that globalisation is other things however the westernisation of the world. Some are afraid to reduce their principles or that their terminology disappears plus they feel threatened by the impact exerted by other cultures in their country. Despite the fact that a lot of people consider that this phenomenon may be dangerous because of their culture, many others identified globalisation as an amazing opportunity rather than threat.
Although we are not mindful of it, globalisation which really is a very fascinating event, had influenced everyone's existence. From your China sewing needle to the Brazilian caffeine, our company is encircled by products from all over the world. Thus, it is definitely a concern which worried everyone. For the, it must have an effect along the way people think, on the norms and prices, and accordingly on the Cultural Identity which I am going to take a look at.
Taking into consideration such a remarkable event, I'd be interested to discover if this happening had an impact on nationwide culture and whether this fundamental value must be guarded from globalisation results.
I will propose to investigate the effects of globalisation on developing countries and whether this affect is harmless or damaging countrywide culture. In addition to that, my task will give attention to why some Multinational Organizations find it hard to spend money on Arabic countries' marketplaces especially Islamic ones.
Multinational Corporations which want to purchase overseas countries must learn a lot from Schein (1992) who emphasises the value to carry out a cultural evaluation in order to implement an effective and effective management which can transcend the national and ethnic borders. He also argues that this analysis represents a key factor of success for the market leaders.
RESEARCH QUESTION:
The main research question is "Does the national culture have to be protected from the effects of globalisation?" A give attention to Algeria, to ensure that the study question is fully-covered the sub questions below will be used:
Are Algerians (or Muslims) obliged to give up their practices and dump their social beliefs, norms & beliefs to take part in the social globalisation?
Is the relationship between ethnic globalisation and westernization strong enough and completely established so that everyone have to accept western social invasion if indeed they want to flourish?
Is it easy for Arabs & Muslims to protect their cultural individuality in the climb of too much American culture effect?
Is social globalisation a means of hegemony of the western over the producing countries and their social values?
Can globalisation be observed as positive or negative for the Growing countries' Culture & practices?
RESEARCH Concern:
In the LADY, Globalisation is often viewed as having only positive effects on the national culture of developing countries. However, after research these benefits taken to countries of the third world have been frequently reconsidered. Therefore our goal is to concentrate on how Algerian ethnic individuality has been damaged by colonisation first and then globalisation. We will look at both how globalisation has impacted Algerian social life? & why the young generation have dumped their traditions, still left their norms and values and abandoned their social principles?
RESEARCH PURPOSE:
The purpose of our research is to perform a study through which we will show that globalisation has already established both positive & unwanted effects on culture but only negative impacts on Arabic/Islamic culture. This paper's target is to spotlight the nature of the clash between Algerian Islamic identification and social globalisation, a American strategy in its nature, and seriously sponsored by American ideologists and politicians being the " NEW WORLD " Order.
LIMITATION:
While culture and globalisation are two different fields of study in their own, this newspaper attempts to show the connections between them, the consequences of globalisation on culture and whether globalisation influences national culture positively, negatively or not at all. However, this is a less-travelled route, and to make sure, the amount of books posted on the only real link between them is quite moderate.
METHODOLOGY:
The center point of this chapter will be on elucidating the general approaches of the research, data collection and data examination. This will likely be followed by explaining the techniques chosen as well as critical evaluation of resources & the research method limitation.
METHODOLOGICAL Methodology (Research Methodology):
The success of any research is determined by the nature of methods that are followed in the research. The research strategy used in all studies is mainly guided by the nature of the issue and establish hypotheses. Globalisation is an ongoing process for which secondary data will be the primary sources used in the study. The explanation in the account of this design is therefore option of data.
DATA COLLECTION:
Data collection will play a substantial role to guarantee the exactness of the collected information related to the subject. Using the wide-ranging search interface proposed by electronic databases, researcher will look for articles in the region of the study using the subject of the thesis as being the key words. Another central concern is that the options used to acquire data should all be recent and will need to have complete referencing details.
RESEARCH DESIGN:
Once the research objectives and questions have been motivated the next issue I am going to face involves deciding which way to obtain information will answer these questions. Data, or source, is known as either supplementary or primary.
According to Kolb's "Marketing Research for Non-Profit, Community and Creative Organizations" (2008), Bryman & Bell (2007), Swanson & Holton (1997) in "Human Source Development Research Handbook: Linking Research & Practice" and Anderson's "Research Methods in HRM" (2004), data can be collected from two various ways, primary and secondary data. While primary data is focused on information that is collected directly from research contributors, the other way to obtain data, which is the consequence of research conducted recently, is extra data. Information of secondary data has already been accumulated through either qualitative or quantitative tests by other individuals, companies/organizations or government departments. Qualitative secondary data is also obtainable through different options such as books, articles, publications and online options such as websites and sites.
There are some cons using qualitative extra data. Firstly, the info were not initially designed and gathered to answer my specific research questions, thus its answers may not exactly fit my research questions. Second, I might have less control over how the data were accumulated. And finally there may be biases in the data that I have no idea about. However, since the data already are collected, and sometimes washed, using such a data is very beneficial because it includes lowering the expenses of the study, finding information which assists with the design of the study methodology and savings of your energy.
The extra data can be come to quickly and usually of extremely high quality. Another major advantage of using supplementary data is the breadth of option of data. Therefore, my strategy because of this dissertation is likely to be using qualitative extra data through Annotated Literature Review. In this particular annotated literature review I will not be simply summarizing the source but assessing and reflecting by requesting the way the source would match my research as well.
During the previous 2 months, I have been reading a sizable variety of articles, journals, selecting documents accessible online and books each which related to my subject. Academic websites like Emerald, InderScience Web publishers, Sage, CIPD, Genamics Journal Seek, Athens, Mintel, JSTOR, Oxford Publications, Academic One Document and Science Direct, which give more info, will be used to collect extra data.
To analyse the impact of globalisation on Algerian culture inductive strategy is chosen since it is dependant on today's research and results from present evaluation. Through my way I will try to find common explanations of both globalisation and culture and the hyperlink between them to be able to enable me to create hypotheses, that i can then look at and develop some basic conclusions by interpreting them. My research will be essentially qualitative since I will try to improve in the representation on whether the countrywide culture must be guarded against the globalisation.
DATA Evaluation:
Analysing the gathered data is very needed for arriving at any realization. For the qualitative data evaluation I am using constant contrast/grounded theory technique. "Coding in qualitative data research will be in constant state of potential revision and fluidity" (Bryman & Bell, 2007, p: 586). These gives best consequence and facts for my research. To achieve the final aim of my project, target will be on the secondary sources of information and assortment of data will be from a few of the plethora online options as well as printed out documents.
These resources of information will be in diverse forms such as publications, publications, press & records, books and total annual accounts of Algerian companies. Internet is a very important source, it can help the researcher to obtain current home elevators globalisation and its own effect on expanding countries. In order to give a much better conception to my research also to increase the exactness of my common sense, my technique of collecting data will be using supplementary data collection.
Due to differences between national civilizations as well as different perceptions of globalisation and its effect on culture among academic institutions of thought, the sample for this study will be difficult to find. Since my research is essentially more qualitative, the specific hypothesis about effects of globalisation on national culture that I've in mind can change as the study progress because qualitative research brings in depth examination to an argument based on individual case studies.
CRITICAL EVALUATION OF RESOURCES:
As it is mentioned above my research will be entirely secondary data-based that can be considered as a limitation in its mother nature. Regarding electronic options such as internet, because of their great great quantity and their different purposes & dedications it is easier said than done to judge their validity.
LIMITATION:
According to Bryman & Bell (2007), there are a few drawbacks using qualitative secondary data. Firstly, the info were not initially designed and accumulated to answer my specific research questions and researcher is less versatile for planning data collection in a way that is incredibly related to the subject. Secondly, I might have less control over the way the data were collected. And finally there could be biases in the info that I have no idea about.
