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Google And Yahoo Search Engine

  1. Introduction of Search Engine:
  2. Introduction of Google
  3. Introduction of Yahoo!
  4. Literature review and proposed overview:
  1. History of Search Engine
  2. History of Yahoo INTERNET SEARCH ENGINE:
  3. Features:
  4. Other Search Options Available with Google:
  5. History of Yahoo! Search Engine:
  6. Structure:
  7. Features:
  8. Search Option:
  9. Other Search Options:
  10. Working of Google INTERNET SEARCH ENGINE:
  11. PageRank
  12. Search Results:
  13. Non-index able data:
  14. Google Search engine optimization:
  15. Functionality:
  16. Search Syntax:
  17. Query expansion:
  18. Working of Yahoo! INTERNET SEARCH ENGINE:
  19. Search Technology Acquisition:
  20. Study of Web Resources of Google Search Engine:
  21. Result:
  22. Study of Web Sources of Yahoo! INTERNET SEARCH ENGINE:
  23. Result:
  24. Study of Domains of Yahoo Search Engine:
  25. Result:
  26. Study of Domains of Yahoo! Search Engine:
  27. Result:
  28. Study of File Formats of Yahoo INTERNET SEARCH ENGINE:
  29. Result:
  30. Study of Data file Types of Yahoo! Search Engine:
  31. Result:
  32. Comparison of Yahoo and google! INTERNET SEARCH ENGINE:
  33. Title
  34. (A. ) Similarities of Google and Yahoo! Search Engine
  35. (B. )Compare between Yahoo and google! Search Engine
  36. Interface, Design, and Layout :
  37. Advertisements :
  38. Consistency :
  39. Navigation and Usability
  40. Study :
  41. Achievements of Yahoo Search Engine
  42. Achievements of Yahoo!! Search Engine
  43. Drawbacks of Google Search Engine
  44. Drawbacks of Yahoo!! Search Engine
  45. Compare within all conditions:
  46. Key Point
  47. Google
  48. Yahoo!!
  49. Address
  50. Size
  51. File Types
  52. Levels
  53. Basic Syntax
  54. Boolean
  55. Proximity
  56. Truncation / Stemming
  57. Restrict by date
  58. Field Search
  59. Advanced Form:
  60. intitle:"solar energy"
  61. inurl:archives
  62. originurlextension:pdf
  63. Links to Page
  64. link:http://
  65. www. websearch
  66. guide. ca
  67. linkdomain: websearch
  68. Grouped By Web Site
  69. More results from
  70. Search w/in
  71. Search Aids
  72. New Music
  73. Subject Directory
  74. Sponsored Links
  75. Revenue comparison Yahoo and google! of calendar year 2011:
  76. Difference between Yahoo! Funding and Google Funding:
  77. Profile
  78. What They Offer
  79. Site Features
  80. Conclusion:
  81. Future of Google and Yahoo!:

Web search engines are tips to the huge treasure of information. Dependency on the search engines is increasing drastically for both personal and professional use. It has become needed for the users to understand the differences between the search engines to be able to attain a higher satisfaction. There's a great assortment of search engines that offer various options to the web user. Thus, it is significant to judge and compare se's in the search of an individual search engine that would gratify all the needs of an individual.

The problem is facing by people, which internet search engine is very useful for finding reliable, relevant and fresh results. There are plenty of search engine are available for searching but, this dissertation will cover which technology are running behind Yahoo and google!! search engine.

Google and Yahoo! have their own algorithm for indexing the website.

Introduction of Search Engine:

In simple words search engines is software that searches through a database of webpages or web resources for a piece of information, keywords, principles etc

There are many types of Different INTERNET SEARCH ENGINE available in Market. for example msn, Google, Yahoo!, ask etc

C:\Users\JIMIT DOSHI\Desktop\new dwnld\different-types-of-search-engines_4823. gif. jpg

Figure: 1 Different Search Engine

To establish the ideas more descriptively we can say that "Search engine is your personal computer program that searches for documents comprising words or phrases appealing to users. The search engine itself is a nearly powerful workstation-class machine that queries a data source of information accumulated from the Internet. Primarily computer software called robots or spiders that crawl through all the files on the web and download them into a searchable repository. These works as indexes to the literature on the network. Within the context of the web, Se's usually refer to the World Wide Web rather than other protocols or areas.

Search engine is helpful for identifying resources, establishing notability, checking facts, and speaking about what names to work with for various things.

There are a number of search engines available on the net. A lot of the Se's provide website reviews and homepage services in addition to keyword queries.

But, in this present study two most popular se's have been analyzed in conditions of its available web resources with reference to Physics-India in Google and Yahoo!.

Introduction of Google

Google is one type of web search engine. When user wishes to find something throughout the world using internet in those days Google makes the picture. Yahoo Search is the most-used internet search engine on the World Wide Web. So Yahoo provide the whole information bottom part on keyword which is put by an individual in to search container of Google search engine. When user accessibility any keyword for search Yahoo screen all the related consequence of the keyword.

Introduction of Yahoo!

Yahoo! is among the best known & most popular Internet portals. Originally a subject index of sites, it now is search engines, directory website, and portal. To visit the Yahoo!! site and main starting point, use www. Yahoo!. com.

For immediate access to the search engine, usesearch. yahoo. com and for the index use www. dir. yahoo. com. This review primarily coves the internet search engine features. Utilize the table of details on the departed to get around this review.

Literature review and proposed overview:

Search engine unit technology has had to scale considerably to maintain with the progress of the net. In 1994, one of the first web search engines, the World Wide Web Worm (WWWW) [McBryan 94] possessed an index of 110, 000 web pages and web accessible documents. By November, 1997, the most notable search engines assert to index from 2 million (WebCrawler) to 100 million web documents (from INTERNET SEARCH ENGINE Watch). It is foreseeable that by the year 2000, a comprehensive index of the Web will contain over the billion documents. At exactly the same time, the number of queries search engines handle has grown incredibly too. [1]

In March and April 1994, the World Wide Web Worm received typically about 1500 concerns each day. In November 1997, AltaVista stated it handled around 20 million queries per day. While using increasing range of users on the web, and robotic systems which query search engines, chances are that top se's will handle vast sums of queries each day by the year 2000. The purpose of our bodies is to handle lots of the problems, both in quality and scalability, released by scaling search engine technology to such incredible numbers. [2]

With the explosive development of World-Wide-Web (WWW), publishing document on Internet has become popular. But how to get what we need in the sea of information is an more and more important and immediate problem. To simplify the situation of getting relevant results predicated on the search query, the Internet search

engines were created that allowed searching a lot of information from the World-Wide-Web by means of Webpages [3].

Search motors are being among the most successful application on the net today. They act as a system for searching the info available on the net by automatically searching the material of other systems and creating a databases of the results [4].

The most well-known se's include AltaVista, Infoseek, Google, and MSN. They provide good searching potential by indexing more webpages on the net and retaining the updated indices in their directories. Despite so many se's can be found to help end user in finding the info with their interest, searching on the Web is not a fairly easy task. The issue is due to the huge amount of data on

the Web and its quick updating and expansion[5].

History of Search Engine

The first Web search engine was "Wandex", produced by the internet Wanderer in 1993. Another very early search engine, Aliweb, also came out in 1993 and still runs today. Among the first motors to later turn into a major commercial effort was Lycos, which started at Carnegie Mellon College or university as a research task in 1994.

Soon after, many search engines came out and vied for attractiveness. These included

WebCrawler, Hotbot, Excite, Info seek, Inktomi, and AltaVista. In a few ways they competed with popular web directories such as Yahoo!!. Later, the web directories integrated or added on search engine technology for better functionality.

In 2002, Yahoo!! Bought Inktomi and in 2003, Yahoo!! Received Overture, which possessed AlltheWeb and AltaVista. In 2004, Yahoo!! Launched its search engine predicated on the combined systems of its acquisitions and providing something that offered pre-eminence to the Web search engine on the directory.

Before the development of the net, there were search engines for other protocols or uses, including the Archie internet search engine for anonymous FTP sites and the Veronica internet search engine for the Gopher protocol.

Recent improvements to the set of search engines include a9. com, AlltheWeb, Ask Jeeves, Clusty, Gigablast, Ez2Find, Teoma, WiseNut, GoHook, Walhello, Kartoo, Snap and Mamma.

Market Cover of different Search Engine :C:\Users\JIMIT DOSHI\Desktop\new dwnld\use of search engine chart. gif

Figure: 2 search engine market

As per above number: 2 Yahoo and google! cover the majority of the market of the world. Both have significantly more acceptance then other search engine. Google defeat the Yahoo! at some level


Google was co-founded by Larry Web page and Sergey Brin while they were doing their Ph. D. at Stanford University in 1998 and was officially launched in nov 1999. That is a straightforward engine motor that will not support advanced search syntax making it very simple to operate and retrieves internet pages ranked on the basis of volume of sites linking to them and how often they may be been to, indicating their attractiveness (ibid). It promises that 97% of the users find what they want for.

C:\Users\JIMIT DOSHI\Desktop\new dwnld\google snapshot. png

Figure:3 Google website overview

Its success was based in part on the concept of link popularity and PageRank. Just how many other internet sites and web pages link to a given page is taken into account with PageRank, on the premise that good or appealing pages are linked to more than others. The PageRank of linking internet pages and the amount of links on these webpages contribute to the PageRank of the connected page. This allows for Yahoo to order its results by just how many web sites connect to each found page. Google's minimalist interface was very popular with users, and has since spawned a number of imitators.

Google has been projected to perform over one million servers in data focuses on the earth, and process over one billion search demands and about twenty-four petabytes of user-generated data every day

Instead of ranking web pages, this technology uses an algorithm that practices links over a website to find other internet pages that link back again to the first one etc from site to page.


Google includes the next most important features:

Cached web page archives.

Result clustered by indention.

Result exhibited option, from 10-100.

"Google Search" Helps:

Implied Boolean (+)sign, (-) sign.

Double estimates ("") for phrases.

Stop words.

Other Search Options Available with Google:

"I' m Sense Lucky" (goes right to top rated site in query)

"Google scout" (bring up list of related sites)

"THE GOVERNMENT" (Searches govt. and Milsites)

"Search within results" option

Field looking with 'link' only.

History of Yahoo! Search Engine:

Yahoo! was co-founded by Stanford University Graduate students Jerry Yang and David Filo in January of 1994. Yahoo! is a subject Directory in addition to a commercial portal published by human. It really is oldest as well as most significant directory on the net.

C:\Users\JIMIT DOSHI\Desktop\new dwnld\snapshot of yahoo. gif

Figure: 4 Yahoo! search engine

Yahoo! allows the user to put a search query, its durability lies in the categories and each that may lead a user step-by-step to the required subject category.


Yahoo! is hierarchically structured with subject matter catalogue or directory of the web which is browseable and searchable.

Links to various services are accomplished in two ways such as by user's submissions and through robots that get new links from known webpages.

Yahoo! indexes webpages, UseNet and e-mail address.


Topic and region specific "Yahoo!"

Automatic truncation.

No circumstance sensitivity.

The syntax that Yahoo! uses for searching is fairly standard among all se's.

Search Option:

Users can browse Yahoo!! By just clicking on the various categories stated on each page, or can search Yahoo!! By joining a word into the search container that looks on every site in the directory website. Again one can combine both strategies and can "browse and then search" or "search and then surf. "

Other Search Options:

Yahoo!! News

User may incorporate any of the query syntax so long as the syntax is merged in the correct order, which is +, -, t: "", and *.

If Yahoo! will not find any matching entries, regarding a query, in its main repository, the query will automatically be transferred to the Inktomi repository, search engines that automatically 'crawls' the text of the entire web. Inktomi database is made up of results for literally millions of individual web pages.

Yahoo! thus searches for information in:

Yahoo!! Categories.

Websites detailed in Yahoo!.

WebPages indexed by Inktomi.


google_search_strategy1_thumb. png

Figure: 5 how work Google search engine

Google Search (or Google Web Search) is a web search engine had by Yahoo Inc. Yahoo Search is the most-used search engine on the internet, receiving several hundred million questions every day through its various services.

The order of search results on Google's search-results web pages is based, in part, on important list called a "PageRank". Yahoo Search provides many choices for personalized search, using Boolean providers such as: exclusion ("-xx"), alternatives ("xx OR yy"), and wildcards ("x * x").

The main reason for Yahoo Search is to hunt for text in Web pages, as opposed to other data, such as with Google Image Search. Google Search provides at least 22 special features beyond the initial word-search capability. Included in these are synonyms, weather forecasts, time zones, stock rates, maps, earthquake data, movie showtimes, airports, home entries, and sports results. You will discover special features for dates, including range, prices, temps, money/device conversions, calculation, offer monitoring, patents, area codes and words translation of displayed pages.

Data about the occurrence useful of search conditions on Yahoo (available through Yahoo Adwords, Google Tendencies, and Google Insights for Search) have been proven to correlate with flu outbreaks and unemployment levels and offer the information faster than traditional reporting methods and federal surveys.


Google's climb to success is at large part anticipated to a trademarked algorithm called PageRank that helps list web pages that match a given search string. When Yahoo was a Stanford research project, it was nicknamed BackRub because the technology checks backlinks to ascertain a site's importance. Earlier keyword-based methods of ranking serp's, used by many se's that were once more popular than Yahoo, would rank web pages by how often the search terms happened in the site, or how strongly associated the search terms were within each resulting page.

The PageRank algorithm instead analyzes human-generated links let's assume that web pages associated from many important pages are themselves likely to be important.

The algorithm computes a recursive report for pages, predicated on the weighted total of the PageRanks of the webpages linking to them. PageRank is thought to correlate well with human concepts of importance. In addition to PageRank,

Search Results:

The exact ratio of the full total of web pages that Google indexes is not known, as it's very difficult to effectively calculate. Google presents a two-line overview and also a preview of each search result, with a connect to a cached (stored), usually more aged version of the webpage.

Google's cache hyperlink in its search results provides a way of retrieving information from websites which have recently been down and a means of retrieving data quicker than by clicking the direct link. This feature continues to be available, but many users are not aware of this because it has been migrated to the previews of the search results provided next to these.

Non-index able data:

Despite its huge index, gleam significant amount of data available in online directories that happen to be accessible through queries but not by links. This so-called invisible or deep Web is minimally included in Yahoo and other se's.

The profound Web consists of library catalogs, recognized legislative documents of governments, mobile literature, and other content which is dynamically prepared to react to a query.

Google Search engine optimization:

Since Yahoo is the most popular search engine, many webmasters have become eager to impact their website's Google rankings. An industry of consultants has arisen to help websites increase their rankings on Yahoo and on other search engines.

This field, called search engine marketing, attempts to discern patterns in search engine listings, and then develop a methodology for bettering rankings to draw more searchers to their client's sites. Search engine marketing includes both "on web page" factors and Off Web page Search engine optimization factors (like anchor content material and PageRank).

The standard idea is to have an effect on Google's relevance algorithm by combining the keywords being targeted in a variety of places "on page", in particular the title factor and your body copy (take note of: the higher up in the webpage, presumably the better its keyword prominence and thus the standing). Way too many occurrences of the keyword, however, cause the page to look think to Google's spam checking out algorithms. Yahoo has published guidelines for website owners who want to raise their search rankings when using reputable search engine optimization consultants.


Google search includes a series of localized websites. The most significant of these, the Yahoo. com site, is the very best most-visited website on earth. Some of its features include a definition link for most queries including dictionary words, the number of results you have on your search, links to other searches (e. g. for words that Yahoo feels to be misspelled, it offers a link to the serp's which consists of proposed spelling), and so many more.

Search Syntax:

Google's internet search engine normally accepts inquiries as a simple word, and breaks up the user's words into a collection of search terms, that may usually be words that are to occur in the results, but you can also use Boolean providers, such as: quotations marks (") for a expression, a prefix such as "+", "-" for competent term or one of the advanced providers, such as "site:". The WebPages of "Google Search Essentials" describe each one of these additional queries and options.

Query expansion:

Google is applicable query extension to the submitted search query, transforming it into the query that will in actuality be used to retrieve results. As with page ranking, the exact details of the algorithm Yahoo uses are intentionally obscure, but certainly the following transformations are among those that occur:

Term reordering: in information retrieval this is a typical technique to decrease the work involved in retrieving results. Stemming can be used to increase search quality by keeping small syntactic variants of keyphrases.

There is a limited facility to repair possible misspellings in concerns.


Yahoo!! Search is an internet search engine, owned by Yahoo!! Inc. and was as of 2009, the 2nd largest search directory site on the web.

Yahoo!! Search, originally known as Yahoo!! provided Search user interface, would send queries to a searchable index of internet pages supplemented using its directory of sites.

Yahoo! will not use Web Crawling for retrieving the results. It uses Inktomi so you can get results of keywords that are not found by the Yahoo!

In 2009, Microsoft and Yahoo! released a deal where Bing would force Yahoo!! Search.

Search Technology Acquisition:

Seeking to provide its search engine results, Yahoo!! bought their own search technology.

In 2002, they bought Inktomi, a "on the moments" or search engine provider, whose email address details are shown on other companies' websites and powered Yahoo!! in its early times. They purchased Overture Services Inc. , which owned the AlltheWeb and AltaVista se's. First, even though Yahoo!! held multiple se's, they didn't use them on the primary Yahoo!. com website, but retained using Google's internet search engine because of its results.

In 2003, Yahoo!! Search became its web crawler-based search engine, with a reinvented crawler called Yahoo!! Slurp. Yahoo!! Search merged the capabilities of all search engine companies that they had acquired, using its existing research, and put them into a single search engine. The new search engine results were included in all of Yahoo!!'s sites that possessed a web search function. Yahoo!! also started to sell the search engine results to other companies, to show on their own sites.

In 2007, Yahoo!! Search was modified with a more modern appearance good redesigned Yahoo!! home page. In addition, Search Assisst was added; which provides real-time query ideas and related principles as they are typed.

In 2008, Yahoo!! Search announced the intro of a new service called "Build Your Own Search Service, " or BOSS. This service opens the entrances for developers to make use of Yahoo!!'s system for indexing information and images and create their own custom internet search engine.

Study of Web Resources of Google Search Engine:

Below Table provides description of Web resources on "Physics India" retrieved through the Yahoo Search out of 100 links.

The following body shows the Graphical representation of Web resources.


The evaluation of the data available with the below desk shows that most of the net resources under the key phrase "Physics India" retrieves the pointer webpages (links to websites on the same subject) and achieves 67% among the rest of the types of resources.

Secondly, pertains to the journal articles by 26% of retrieved end result. And the lowest percentage of search results handles research news, news clips, databases and conference documents. Above table shows the graphical representation of the retrieved end result through Google.

Table of Web resources v/s. regularity of their incident per search

Figure: 6 amount of Yahoo search result

Figure: 7 Google web resources versus consistency syndication for Google

Study of Web Sources of Yahoo! INTERNET SEARCH ENGINE:

Below Table shows the percentage of Web resources on "Physics India" retrieved through the Yahoo! Search.

The Figure supplies the graphical representation of the rate of recurrence of occurrence of various kinds of Web resources.


The evaluation and interpretation of the info available in the table reflects that most of the retrieved results provides pointer web pages with a percentage of 27% and second comes the web web directories as 18% and it provides lowest ratio of retrieval rates of Journal articles.

Table of Web resources v/s. rate of recurrence of their occurrence per search

Figure: 8 quantity of search of Yahoo!

Figure: 9 Yahoo! web resources vs occurrence distribution.

Study of Domains of Yahoo Search Engine:

Similar to the aforementioned classification of domains and the frequency of incident of the options, the Stand shows the major domains and the occurrence of incident of the resources on those things.

Figure: 10 Serial quantity of search of Google


The data from the above stand reflects that almost all of the resources on the physics are available in commercial domains and second on organizational domains of India. And incredibly lowest percentage reveals to the government sites.

Figure supplies the graphical representation of the frequency of occurrences

Study of Domains of Yahoo! Search Engine:

Similar to the above mentioned classification of domains and the rate of recurrence of occurrence of the resources, the Table 6. 4 shows the major domains and the occurrence of occurrence of the resources on those things.

Figure: 11 serial variety of search of Yahoo!


The data from the above desk reflects that almost all of the resources on the physics can be purchased in commercial domains and second on organizational domains of India. And very lowest percentage implies to the federal government sites. Figure supplies the visual representation of the frequency of occurrences.

Figure: 12 domains rate of recurrence of Yahoo!

Study of File Formats of Yahoo INTERNET SEARCH ENGINE:

While carrying out the analysis we found that there are two main data file formats which almost all of the resources on Physics can be found on the web retrieved through Google and Yahoo!. Thus Table shows the file formats and the occurrence of the resources on that and Figure shows the visual representation of the rate of recurrence distribution.

Figure: 13 extendable and frequency distribution of Google


Above data suggests that maximum resources on physics retrieved through the Yahoo can be purchased in PDF (Portable File Format).

Study of Data file Types of Yahoo! Search Engine:

Table signifies the file formats and the rate of recurrence of the resources on that and Amount shows the visual representation of the occurrence distribution.

Figure: 14 Yahoo! search serial number

Figure: 15 Yahoo! search engine frequency


Here from the above data it is clear that almost all of the web resources on Physics India retrieved through Yahoo! search is on HTML format.

Comparison of Yahoo and google! INTERNET SEARCH ENGINE:


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"Don`t be bad"

"Do you Yahoo!?"


www. Google. com

www. search. Yahoo!. com





Google can be an American public company, which is focus on search engine, and today it is world's no. 1 internet search engine.

Yahoo! is an American public firm and the internet service agency for news, email messages, Yahoo! directory, internet search engine etc


Google was co-founded by Larry Webpage and Sergey Brin while they were doing their Ph D at Stanford University

Yahoo!! was founded by Stanford School graduate students Jerry Yang and David Filo in January of 1994


Larry Page

Marissa Mayer


Internet, Computer Software

Internet, Computer Software

Search Engine unit Ranking

No. 1 in US (with market share of 58. 5% in Oct'07 according to comScore research)

No. 2 in US (with market share of 23% in Oct'07 according to comScore research)

User made video

Yes (Yahoo Training video and YouTube)



Google AdWords, Yahoo Internet search engine, Youtube video service, Google community, Gmail, Orkut, Yahoo earth, Yahoo labs etc. Google maps, Picasa, Yahoo books, Google Scholar, Yahoo Docs

Yahoo!! mail, Yahoo!! directory, Yahoo!! answers, Yahoo!! search, Yahoo!! messenger, Yahoo!! 360, Yahoo!! sports activities, Yahoo!! financing, Flickr, Yahoo!! Cricket, Yahoo!! News



Yes ( Hot Careers)


Mountain view, California, USA

701 First Avenue, Sunnyvale, California, USA

Table: 1 Google & Yahoo! Comparison

(A. ) Similarities of Google and Yahoo! Search Engine

Several similarities of Google and Yahoo! Search engines are found after visiting both websites and tests with a query.

First of all, both se's give great advantages of users; they offer optional tips or ways to help users search efficiently. Some similar tips are located.

The first technique is using specific and unique words to spell it out what we are looking for. If the keywords are usually more general or ambiguous words, the large numbers of irrelevant opinions documents will be retrieved.

Another strategy is using quotation marks around keywords so that the searchers can find the precise words and narrow the number of search results.

There are several techniques to narrow the search results, including

(1) restricting sites/website as. com, . edu, or. gov,

(2) specifying types of documents to. htm/. html, . pdf, . doc, and. txt,

(3) using operator (-) prior to the word that people don't need it appears in the search results,

(4) using operator (+) before the word that we do need it in the search results, and (5) using Boolean providers like AND, OR, rather than to specify looking terms.

The other techniques are using additional options to obtain additional relevant search results. For example, users can designate updated data files, countries, languages, and volume of results per page.

These techniques from both se's are very ideal for users to retrieve more exact results. For example, providing the query like "swine flu" + unt, both se's returned many webpages about swine flu with the word "unt", which is the College or university of North Tx. This can reduce not only enough time process the search engines, but also enough time to fine the best specific serp's.

The second similarity of these search engines is the fact that they offer many categories for the serp's, such as web, images, videos, shopping, media, and activities. With selecting a specific category like images, a consumer can retrieve only images on the webs. Users can also define specific type of data file like. pdf, . doc, and. jpg, which helps users to obtain additional correct and reduce time process.

Third, when keying in the keywords, Yahoo! suggests the full key term as well as Yahoo. This helps users to select the entire query as quickly as possible. Suggesting the entire keyword is a good task for both search engines because it is an Man-made Intelligent part, which tries to speculate users what the next phrase of the query is. For example, when typing "swine", both se's suggested the term "flu" as the next word.

Next, the search results of both engines are quite similar habits, which show the subject in the first series, the brief description of webpage within the next several lines, and the Link or website 's address. This snippet for each web result will do information that a user can quickly scan and proceed to find information from other webpages in the ranked results.

Last however, not least, after submitted a query, both se's immediately came back the relevant results, combined with the large final number of websites retrieved. This shows the ability and efficiency of both search engines.

Obviously, with these advance techniques for both se's provided on their web user interface, they become the most top-two popular use over the others in the world. These are the good search engines that individuals use to find extensive information on the Internet since they supply the ways to get more relevant search results.

(B. )Compare between Yahoo and google! Search Engine

Interface, Design, and Layout :

The most clear difference between both of these Web sites is approximately the Program, Layout, and Design of the internet pages.

Google offers a very Clean and simplistic user interface, whereas Yahoo!!'s is busy and cluttered.

Simple design should be used to avoid complexity and misunderstandings to the user. When a consumer is not needed excessive words and images, they'll feel more at ease and comfortable while using your Web site.

Ultimately, a simplified user interface means that the web page will be accessible to all or any types of individuals with different skill levels, thus increasing the prospect of a significant customer return.

Another key aspect of Design and usability is determining or understanding the goal of the Website. Because of the simplistic dynamics of the Yahoo Site, it is quickly apparent to an individual that the purpose of the site is designed for searching.

The consumer is immediately drawn to the center of the display screen where information about the website is readily available. In stark contrast, Yahoo!!'s website is a jumbled clutter. It could be unclear to the user what the primary reason for the Yahoo!! Main site is.

Advertisements :

Advertising is a required feature of several Sites. However, most users see adverts as a nuisance. Therefore, it's important to avoid advertisements as much as possible.

This is particularly true of any large aesthetic advertisements and especially pop-up advertisements. Both Yahoo and google!! utilize text-based and low-intrusion advertising when a search is initiated.

However, Yahoo!! makes use of several other types of aesthetic advertising through its Internet site, which in the end do not reveal the needs of an individual. Advertising shouldn't be a concern for the student's professional ePortfolio.

Consistency :

Consistency is a significant element of Internet site design. Although both Yahoo!! and Yahoo offer many of the same features (email, information, and search), the internal pages of each respective.

Web site are dramatically different. Google remains with its theme of clean program throughout all of its Web pages.

This gets the effect of uniformity and persistence. Yahoo!!, on the other palm, has greatly different pages in its Web site.

For example, Yahoo!! Autos appears completely different than Yahoo!! Music or Yahoo!! Media. Each channel retains a web link to the key Internet site, but ultimately, there is certainly little steadiness within the Yahoo!! Site.

Navigation and Usability

A final factor of successful Site design is the navigation and usability of the web page. When designing a niche site, it is essential to create webpages that may be looked at by multiple users with access to multiple systems.

Not everyone gets the same size screen, not everyone uses the same Web browser, rather than everyone utilizes the same font type or size. Thus, it is important that one retains the user in mind in creating a functional Internet site that can be accessed and used by all.

Finding your way through an internet site should be not too difficult to do. Utilize devices such as breadcrumb paths (strings of text message), headers or footers, and tabbed browsing to further lessen the distress of navigating a Web site. A few of these devices may well not be available utilizing Drupal for the student's ePortfolio.

Study :

Visiting both Google and Yahoo! web pages and testing them with a keyword, some dissimilarities between them are located.

First, Yahoo! internet search engine homepage seem to be more brilliant and attractive than Google. Yahoo! provides not only the user interface but also up to date news, new tendency, other links like game, hot jobs, messenger, videos, sport, financing, autos, travel, eBay, and weather.

These vibrant links with small pictures are on the navigator menu that users can quickly fine and click these links. Google homepage, on the other palm, will not provide unrelated links. In fact, it shows only the search interface, the Yahoo 's brand (picture), and other types of search types, such as images, videos, map, media, books, funding, scholar, and translate.

Second, Google appears to get relevant results faster and more specific than Yahoo!. When examining both search engines with the queries "swine flu" + unt, meaning we want to search the precise "swine flu" and returning the results filled with the word "unt", Google delivered the results faster and much more relevant results than Yahoo!;

Google returned many websites about swine flu comprising the term "unt" in every website within 0. 12 seconds. Moreover, the first top five of the results from Yahoo are usually more relevant than those from the Yahoo!. These represented that Google had taken higher advantages over Yahoo!.

Third, although both se's provide many additional categories to help users, Google provides more useful categories including catalogs, translation, scholar, documents, audience, sites, and communities.

These categories provide great advantages of academic people like students, researchers, professors, or even doctors. Thus, users can search whatever they want with these categories provided in Google.

Achievements of Yahoo Search Engine

Google AdSense

I:\search\google-adsense1. jpg

And on the other hands, this service also be a money machine for Google. As many as 30% of Google's total earnings in the 1 / 4 4 2010 originates from AdSense.

2. YouTube

I:\search\youtube_logo_standard_againstwhite-vflKoO81_. png

Google decided to buy YouTube in 2006 with a large amount, USD 1. 65 billion. For several years, it was rumored this site does not make profit. However now no longer appear so, YouTube was reported to be a big source of income to 3 billion ad views weekly.

3. Yahoo Maps

I:\search\map3. png

Google Maps is not a large revenue company, but are the backbone for other Google services such as Latitude, Places and Maps Navigation. Service mapping is essential for Google to deal with competition.

4. Gmail

I:\search\gmail. jpg

Gmail email service is very popular, though perhaps not as famous as Yahoo!. Gmail also become a base for other Google services such as Gchat, words calls and connections. When you hint into Gmail, users can gain access to virtually all Google services.

5. Android

I:\search\android-logo. png

Google bought Android Inc. in 2005. Having developed time, this time operating-system bearing the inexperienced robot is big success, preferred by consumers and other mobile Operating-system to remove it first existed.

6. iPhone Search

I:\search\iphone-google. jpg

By partnering with Apple to supply the default search engine on the iPhone, Yahoo is currently gripping the prominent mobile search market segment. Because besides the iPhone, Google's search engine is also mounted on the Android.

7. Chrome

I:\search\stainless. jpg

Google Chrome internet browser, launched in 2008 is still lagging when compared to WEB BROWSER or Firefox. But Stainless is stable is constantly on the increase its market show. This web browser is also a basic operating-system OS that Chrome would soon be released on the netbook.

Achievements of Yahoo!! Search Engine

1. Yahoo!! Information is trusted in Yahoo!! INTERNET SEARCH ENGINE for getting the new day by day updates.

I:\amit\yahoo-news-image. jpg

2. Yahoo! Fund, Yahoo! Sports are also widely used in their respective areas.

I:\amit\download. jpg I:\amit\yahoosports. jpg

3. Yahoo!! Directory site is widely used.

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4. Yahoo!! Mail continues to be bigger than Gmail in variety of users.

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5. Yahoo! is still the largest display advertising network on the Internet, by a wide margin.

Drawbacks of Google Search Engine

Generally, in line with the evaluation, we can say that Yahoo Search engine hasn't big disadvantage, but we can say that it has few problems, that are not so big, which are as follows. :

Google hasn't any Job Site for the candidates.

Drawbacks of Yahoo!! Search Engine

1. Yahoo!! Search engine is not Faster Internet search engine set alongside the Google.

2. Yahoo!! Search engine does not supply the accurate results compared to Google.

3. Yahoo gives more useful categories including catalogs, translation, scholar, documents, audience, sites, and categories. These categories provide great advantages of academics people like students, research workers, professors, or even health professionals or to specific group, while Yahoo!! does not provide these kinds of facilities.

Compare within all conditions:

Key Point




www. google. com

search. yahoo. com


Largest - 1 trillion?

Second largest

File Types

web, pdf, msoffice, mac, corel, swf, rss, xml, kml, kmz

web, ppt, xls, doc, pdf, xml, rss, rdf, swf


Simple and Advanced (form)

Simple and Advanced (form)

Basic Syntax

+ to require common phrase or number, also to stop auto stemming

- to exclude, "phrase"

- to exclude, "term"


OR upper case, one words - e. g. labour OR labor

OR in uppercase.


Can use * at end or starting of a collection of words to require those words to be near each other. Also use * as a wildcard in a saying -- "three * ducks" or someplace in query.

Can use * as a wildcard in a expression -- "three * ducks" (Not as good as at Google)

Truncation / Stemming

Automatically stems some words and looks for word variants. Switch off with +

Can use ~ to pick up some variants and synonyms. ~invest for investment, trading, investor.

Automatic singular, plural and some variants. Turn off with +

Restrict by date

Advanced Search: Day first indexed - 24 hours, week, last month, 2 months, 3, 6, last year

Show Options: Latest, past 24 hrs, previous week, past yr, time frame range.

Advanced Search: Web pages updated - 3 months, six months time, year

Field Search

Advanced: Filters for Subject, Format, URL, Domain and Site

Advanced Form:

words in title or url.

site/domain, extendable, country, language


site:utoronto. ca forestry- web pages in the utoronto. ca domain that point out forestry

site:au- find web pages with Australian country code

Site Explorer --

site:utoronto. ca - find webpages at utoronto. ca. Can also use domain:utoronto. ca

Title or Text

allintitle:solar temperature - all words in name

intitle:solar temperature - solar in title, heat anywhere

intitle:"solar high temperature" - word in the name.

intext:milton poetry words in text.

intitle:"solar energy"


allinurl:milton poetry internet pages with both words in url

inurl:milton poetry milton in url, poetry anywhere



filetype:pdf search only pdf data. Also doc, ps. ppt, xls, rtf, swf, xml, rss.


Also xls, ppt, doc, tixt, xml, rft, rss.

Links to Page

link:www. utoronto. ca - webpages that time to a URL

info:www. websearchguide. ca introduces information about the website.

inanchor:magic pages which may have magic in the link text.


www. websearch

guide. ca

Pages that connect to a particular url. Can incorporate with other conditions. Must have http://

linkdomain: websearch

guide. ca tutorial webpages that connect to domain and point out tutorial

* Uses Yahoo! SiteExplorer.

Grouped By Web Site

More results from

More from this site. Set Choices to get this display.

Major sites shown in left panel.

Cached Page

Yes - with date

Yes - no date

Search w/in

Yes - bottom level of page


Topical Grouping

Sometimes shows "queries related to" at top or bottom of page. Also Show Options - Speculate Wheel

Search Assist related queries and principles.

Real Time

Twitter feed embedded in web serp's in scrolling box. (Appears almost never) Also Reports block.

Show Options: Latest

Latest News browsing results: tabs for media, photos, video tutorial, and sometimes Twitter.

Search Aids

Spelling correction automatic.

Search suggestions as you type.

Show Options: Timeline - view of subject matter over time.

Show Options: Various views of internet pages.

Define - explanations from web.

Number range - 2000. . 2004

Recognizes addresses - map search.

More posted under Web Search Features

Spelling correction automatic.

Shortcuts - dictionary, encyclopedia, travel, weather.

Create an available shortcut.

Search Assist gives suggestions as you type. Also shows ideas prevalent in the results.

SearchScan - McAfee alerts for destructive sites.


Yes. Also Google Translate

Show Options: Translated Search

Yes. Also Babelfish

Personal Search Tools

Google Search Wiki for search background, bookmarks, records

Google Custom Search - make your own search engine

Customize - add improvements for display of serp's

Search Pad - save and share links, pages, records. Requires online bill.

Search Alerts

Image Search go for images that contain any content, information, or faces.

Video Search Television set, educational, personal plus YouTube.

News Search (25, 000 sources) and News Alerts


Google Communities - search open public discussion

Local search - products and services near an address or by zip/postal code. US and Canada. Also Google Maps for locating places.

Scholar - journals and scholarly sites

Book Search - snippets, desk of contents, and some full text. Large collection.

News Archive - 200 years

Google Styles - view fascination with a subject through search quantities, occurence in information, and geographic location.

More through Yahoo Labs and Other Google Services

Preferences - lists settings for search features and display


Video - Yahoo! Video while others including YouTube.

New Music

Local and Maps (Canada fragile)

News - 7, 000 sources

Yahoo! Answers - QnA - blended quality.

Subscriptions - gain access to for for-fee directories.

All Yahoo! Services

Yahoo! Tools for Searchers


Google Toolbar and Desktop Search

Yahoo! Companion

Subject Directory

Open Directory Job Ranked

Yahoo! Directory

Sponsored Links

Google AdWords

Yahoo! Marketing

Table: 2 assessment of most criteria

Revenue comparison Yahoo and google! of calendar year 2011:

Its latest financial results, for the second 1 / 4 of 2011, proved falling earnings and earnings which were largely right down to its stalling screen advertising business.

Plotted historically, this all starts off to look terminal. Overall revenues haven't been this low because the second 1 / 4 of 2012, and overlaid with Yahoo!'s strategic moves away from tech to press, back to tech and then back again to media again recently - as Ross Levinsohn suggested. This graph shows the familiar decrease.

Yahoo vs Google revenues Body: 16 Yahoo revenue (red) vs Yahoo! income (blue) - Q1 1996 to Q2 2011

Display advertising was once Yahoo!'s core business, and one it could count on exploiting. Repeated professional shuffles, low morale and a revenue-sharing contract browsing with Microsoft have all sucked the success out of the company. Yahoo! is now faced with sitting down back and enjoying its rivals benefit from the development in advertising screen - not merely some serious work from Google which now outsells Yahoo! in display, but also Facebook, which has increased its display advertising cost-per-click 74% before a year. (We can't plot Facebook's profits here, because it's an exclusive company, but you can bet that it's another of the places that Yahoo!'s lost revenue has truly gone to.

Yahoo!'s stock lowered by the end of the united states day but rose again after time.

Second quarter of 2011:

Income excluding traffic acquisition costs [the amount Yahoo! must spend to sites for sending it traffic] were $1. 076bn, down 5% season on year.

Net cash flow were $237m, up from $213m in Q2 2010.

Display advertising revenue rose 2% from Q2 2010, though it had seen 6% expansion in Q1.

Search earnings fell to $371m, down 15% year-on-year.

From the experts:

Zacks. com: "Despite some optimism about, development browsing advertising income, Zacks acknowledges that Carol Bartz' turnaround plan is moving very gradually. "There are always a couple of factors that will likely work against it. The first is the growing need for Google's display network, which has steadily expanded the marketplace in the small-medium business portion and empowered it to replace Yahoo!! as the largest player in the entire display advertisement market. We think there is bound satisfaction in the fact that Yahoo! remains well placed at the best players. The writing is apparently on the wall membrane. "

Clayton Moran of Standard in Florida: "It's almost hard to trust they can continue steadily to disappoint the Street, which we thought acquired fairly weak prospects, but they've done that. "

Ben Schachter of Macquire Research: "They want to fix lot problems that do need to be fixed, but however because they are correcting those problems, new ones are showing up. "

What's the perfect solution is?

Carol Bartz (who has been in the top job since January 2009) is operating out of time and energy to demonstrate that Yahoo! isn't in terminal decrease. Every passing quarter - and amid increasingly negative records - her personnel cuts, professional changes, selloffs (farewell Delicious, now had by the guys who created YouTube) and ambitious statements on the firm's proper direction don't seem to be to be making any difference by any means. That search/advertising offer with Microsoft is also failing to help; Yahoo! blames that outright for pulling down its income numbers because of the talk about it has to give Microsoft.

You can bet that behind the scenes, plans are fairly advanced for amputating Yahoo!'s most profitable parts - namely its 43% stake in Chinese language e-commerce group Alibaba, the high-profile photo writing site Flickr and its advertising sales infrastructure. The question is, once those are gone, what's left, also to whom does it have any value? Yahoo! now only seems good for bringing in eyeballs, but they're low-value ones. It's end up being the Woolworths of the internet.

Now hovering at $14. 59 per share, those giddy days of Feb 2008 when Jerry Yang proudly headed off that $31 per talk about, or $44. 6bn offer, to buy Yahoo!. That now seems something of the Pyrrhic triumph.

Difference between Yahoo and google! SEO:

How are you all doing today? It's been a occupied week me. I have already been using various analytic tools to study and review my web site traffic sources and few of them are: Stat counter, Yahoo Analytics, Complete, Alexa and most importantly my web hosts own Awstats applications.

Recently I have already been doing a great deal of key word research using Market Samurai and it has helped me top places on the Google search engine on the keywords of my most popular blog posts. In addition, to study my visitor demography and the traffic design I got doing a little of research. One particular fact that struck me while doing all the study is the fact that 96% of my website traffic is from Yahoo internet search engine and 4 percent from other se's like Yahoo! and Bing.

Google Domination

In the internet search engine sphere, Yahoo simply dominates that traffic which i receive form the website. This will not mean that people do not use Yahoo!, Bing or other Se's. It simply means which i am only optimized for Yahoo, nor rank everywhere on Yahoo!. Despite the fact that almost 80% of the Internet users use Google search, There is a bracket of 20% of users using Yahoo! search - This implies you have a huge potential to bring some untapped way to obtain traffic to your websites.

Factors impacting on the Difference between Yahoo and google! SEO On Page SEO factors receive more importance by Yahoo!

Keyword density is crucial for Yahoo!

Internal links depend for pr in Yahoo! System. Yahoo! does not check Java and iFrame usage around Google bots does.

The above are few major distinctions between the Google and Yahoo! Algorithm or the factors that they consider before ranking a page browsing machines. The factors in detail are explained below:

On-Page SEO factors:

On site SEO factors inside your standing is something you have total control on. If you are using a Word Press blog, i quickly take total control of the On page SEO using 2 plugging - wpSEO and SEOPressor. In case you are not utilizing a blogging program, still you could transform your onpage marketing, check out my thorough article on Onpage SEO marketing here

Keyword Density:

The factor has already been area of the OnPage SEO. KD is the percentage between total number of keywords as calculated against non-keywords found in the body text message, title, link-anchor text, and meta tags. Even though Google also provides it importance but its comparatively less important unlike in Yahoo!.

Internal links count number for page rank in Yahoo! system: Google considers only exterior backlinks as a factor affecting the Yahoo PageRank while Yahoo! also has an interior PageRank system that is on the other hands influenced by interior linking also. Hence Internal combination linking is effective if you want to improve for Yahoo! search. The Yahoo! pr is named as "web list" and it is on a size from 0 - 10.

Java and iFrame consumption:

Google has an extensive search and indexing algorithm. Yahoo! on the other hand will not index or check Java and iframes approximately Google will.


If you want to forward to attaining better ranking in Yahoo! serp's, then you must make an impression the Yahoo! Slurp (bot) with excellent onpage SEO. Make sure you hold the right keyword density, Title, Headings, Meta tags, Internal links etc.

Bonus: If you want to observe how your page would look for a search engine bot through its sight, check out the INTERNET SEARCH ENGINE Spider view simulator. Trust this post on Difference between Google and Yahoo! SEO was helpful.

This logic is the reason why Yahoo! lost to Yahoo in the first place.

At some level Yahoo! began to put the advertiser first. It quit seeing customers as people it had a need to help find what they wished quickly. It fell into the capture of sticky marketing-keep them on the website so long as possible; suggest to them as many advertising as possible.

The Yahoo! homepage started off as an easy directory of the Web and for quite some time it stayed like this. However, sometime after 2000 it started out to obtain additional and more complicated and advertiser-focused. By 2004, there have been 255 links on the Yahoo! homepage. It possessed reached a level of significant, overbearing muddle and pushiness.

"It had nothing to do with an individual, but what Yahoo! desired an individual to do, " Yahoo!'s Tapan Bhat, mature vice president of Integrated Consumer Experiences told the Wall membrane Streets Journal in July 2008.

However, Yahoo! does try to refocus. By 2006, there were about 170 links on the homepage. By 2007 it was right down to about 140, by 2008 about 120 and by 2009 about 100.

This is age customer ability, customer control, customer dominance. Today, the client is not king; the client is dictator. Google, up to now, has position the needs of the customer, not the advertiser, first.

Yahoo! and Google have the same advertising earnings model. However, Google isn't centered on increasing web page views and advertising placements but instead on increasing relevance. It is centered on making advertisings useful.

In reality, Google is not a search engine; it's a period saving device.

Difference between Yahoo! Funding and Google Funding:

Yahoo! Financing and Google Funding serve an extremely important function in this day and age. Let's see what both sites have to give you.

Yahoo Finance

Google Finance

Figure : 17 Bing finance analysis


Yahoo! Money is a financial information service provided by Yahoo!!. The website is one of the primary sources of financial news and research in the United States, and reported that it logged on over 23 million visitors in February of 2010.

Google Financing is a financial website launched by Google in March of 2006. The site provides a variety of business and enterprise related headlines, which is relied on by numerous companies for information regarding a few of their financial decisions.

What They Offer

Yahoo! Finance provides a web host of financial information such as stock rates, exchange rates, press releases and financial reports from companies, and a good forum feature in which prospectors and consumers routinely discuss the leads and stock valuation of a specific company. The site also provides users with a variety of tools that are preferably fitted to personal money management responsibilities.

Google Finance for its part offers stock information in addition to stock price charts in Adobe Display format. Furthermore, the website also compiles Google News and Google Blog Search articles related to each corporation, although veracity of the links have been questioned pass away to the actual fact they are not subject to a screening process process. In 2008, Yahoo added advertisements to the financing webpage, and these advertising continue to appear to today.

Site Features

Yahoo! Finance gets the benefit of a well-organized layout. It also offers notably more features than other sites offering currency markets information, and all the relevant information is neatly laid out in a well-organized scroll down menu. The website also features summaries for major global market indices, and it features all the top financial tales of your day.

Google Finance for its part offers a cool sectors summary that gives you at-a-glance home elevators your portfolio. And while it generally does not show any ads-unlike Yahoo! Finance-the way that the website displays top experiences could be better. Yahoo Funding is also limited and then USA market indices.


Yahoo!'s customer is the advertiser. Google's customer is you and me. That's why Yahoo has been more lucrative.

Google and Yahoo! are great useful and successful search engines that a lot of people use to search the info on the Internet. Both se's provide many tricks for users to identify questions for specific search. The precision and comparative recall value varies among the search engines depending on database size. Today's study estimated the precision and relative recall of Google and Yahoo!

The results of the study also showed that the precision of Yahoo was high for simple multi-word concerns and Yahoo! possessed comparatively high precision for complex multi-word queries. Comparative recall of Yahoo was high for simple one-word concerns while Yahoo! possessed higher comparative recall for intricate multi-word queries.

It was detected that Yahoo and google! showed variety in their search functions, user interface and also in the quality of information. However these two se's retrieved comparatively more irrelevant sites. Google utilized the net graph or link structure of the Web to become one of the very most thorough and reliable se's.

This study provided information that the Yahoo could give better serp's and return the results faster and much more precise than Yahoo!. Therefore, Yahoo is the most popular and widely used search engine on the planet.

According to the review, we can say that Yahoo is an improved Search engine set alongside the Yahoo!!

Google and Yahoo! are great useful and useful search engines that a lot of people use to

search the information on the web. Both se's provide many techniques for users to specify

narrower queries and also have many optional categories for specific search. However, Yahoo seems to gain the results faster and much more correct than Yahoo!. Therefore, Yahoo is typically the most popular search engine on the globe.

Future of Google and Yahoo!:

In future Google and Yahoo! both will get more achievements. And need to improve more technology for searching the query.

Future range would be search the query as per user user pondering in their mind. Nonetheless it requires times.

Recently came to learn that Google Professional chairperson Mr. Eric Schmidt is discussions of collaborating with Yahoo! US as a search spouse. I understand it's one interesting piece of reports. for you all but this may have a while to occur as it's just an initiative suggested by the man. Well guys, Google and Yahoo! together can work wonders for the latter's company image as I really believe.

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