Electronic business has increasingly become a necessary component of business in the emerging global economy. Electronic digital commerce is any form of business exchange interacts electronically to exchange the products and services alternatively than physical exchange. "E-commerce is the utilization of electronic marketing communications and digital information handling technology in business transactions to build, enhance, and redefine connections for value creation between or among organizations, and between organizations and individuals" (Andam, 2003). The display of group shows the Electronic commerce in International Marketing and how internet impacted in International Business. On this survey our studies indicated further studies on types of E-Commerce and the impact of internet on marketplace. Generally almost all of the studies found out that the utilization of Internet in International Marketing has a confident effect on the organization's marketing performance.
Impact of Internet in International Marketing
The internet and its associated technology has provided an economical and efficient way for organizations to generate yet another e-commerce activities to market their products and services within the last many years (Smith, 2005). Internet influences the actions of marketing stations in three various ways, such as 1. Communication channels, its primary functions are to see customers or clients about supply and characteristics of supplier's products/services and facilitate buyers to talk to sellers; 2. Business deal channels, whose most important function is to help financial exchanges between buyers and sellers and 3. Distribution stations, its main function is to accomplish physical exchanges (Thomas, 2008). Brock (2001) found in his study of German small technology-based businesses that the web acquired a positive impact on attitudinal, resource-related, information-related and network-related areas of internationalisation, in doing so facilitating the process.
The aftereffect of the internet on the international businesses is rendering it easier for companies to participate in foreign markets, globally rollout new products, making easier for companies to offer globally standardized products, is more regularly utilized by companies for customer-related activities than for production-related activities, is not being used much by companies to develop a globally standard marketing blend and has been used relatively by companies in advertising and customer-related activities to benefit the strategy of making internationally coordinated competitive movements ().
The Internet has given climb to a new economics of information, with the "blowing up" of the trade-off between your richness of information involved in a transfer and the number of men and women that it could reach (Wurster, 2000).
There are whole lot of advantages when a business uses internet for his or her business. Internet can boost the sales and it can reduce the costs. As the web advertisements extends to some customers all over the world. A business can reduce its costs by using electronic digital business in its sales support and order-taking functions, twenty four hours online shopping, lower purchase cost, larger acquisitions for transaction, People can shop in several ways (Prashantham, 2003).
Also company has some negatives when they use internet for his or her business. Such as for example concealed costs, vulnerability to specialized crash, cost of residing in business, lack of security, invasion of privateness, low service levels and legalities.
Models of E-commerce
There are different types of e-commerce (). Such as
B2B model
B2C model
C2C model
C2B model
B2G model
M-commerce
B2B model is the clients, sellers, and trades entail only organizations. It covers a broad spectral range of applications that enable an enterprise to create electronic relationships with its vendors, resellers, suppliers, customers, and other lovers. This is the kind of e-commerce that handles romantic relationships between and among businesses. B2C model, here trades take place between consumers and business residences. Here individuals are also mixed up in online business transactions.
C 2 B model, here people who use the Internet to sell products to organizations and /or seek vendors to bid on products or services they want. These transactions involve opposite auctions, which enable the consumer to operate a vehicle trades. C 2 C model which can be used by consumers to sell their product/services right to other consumers. This type of e-commerce is characterized by the progress of electronic marketplaces and online auctions. M-commerce (mobile commerce) is the buying and selling of goods and services through cellular technology. The benefit of this model than others is delivery over cordless devices becomes faster, more secure, and scalable.
Conclusion
According to Yip and Dempster the impact of the Internet on performance was positive, but moderate, and the greatest positive result was on brand consciousness and brand image. "The use of the Internet technology to web page link customers, suppliers, business partners, and employees using at least one of the next: (a) e-commerce Web sites that provide sales ventures, (b) customer-service Internet sites, (c) Intranets" (Wu et al, 2001).
Overall, the writers concluded that the Internet helps companies to globalize and execute successful global strategies that permit them to be both global and local at the same time. THE WEB helps companies to globalize and also to implement successful global strategies that allow them to be both global and local at the same time. Online marketing has a confident impact on the firm's marketing performance (Yip and Dempster 2005).
