Nowadays Internet became an essential part of people's lives. Gathering media is not the only thing you can do online, today's Internet-services include reselling technical devices, clothes and even food, getting and controlling the money, communicating with people all over the world, and many other important things. In society you can even find new acquaintances and socialize on the Internet! According to Jonathan Dube [Dube, J. (2010 July, 28). New report: Internet is more important than papers, but still not reputable. Cyberjournalist. net. ], 82% of American population is utilising the web in their daily life. Some people even in AUBG have become complete Internet-maniacs; they are near their computers the whole day. Lots of movies are made upon this subject, from "SOCIAL NETWORKING" ( the film about the creation of one of the most popular online interpersonal network - Facebook. ) to, "I, Robot" (this movie is telling us a story about robots which by 2050would have grown to be common human being assistants. ). New technology have a great effect on all spheres of people's life, and the web influences all types of media. However, newspaper publishers are influenced more than mags, catalogs and other printed issues, because the main reason for a paper is to inform folks about worldwide and local occurrences. If 50 % of century ago newspapers were really the only and most convenient way to obtain gathering information, with invasion of the web it becomes better to obtain tidings online. I think that if papers don't disappear in the future, they will probably change their format and reduce the variety of printed copies.
The forms of mass media are changing not for the first time. Matching to George Rodman (2009), first newspaper publishers came out about 1200 years ago. In 1690 the first American magazine was posted in Boston. Later, with the adventure of radio and television set, newspapers' production slowly but surely started to decline, since it became more efficient and quick to get breaking news via these new sorts of multimedia. However, TV still didn't have an opportunity to compete with paperwork, because paperwork were providing deeper information. Much bigger stress papers felt during 1990s after the appearance of the web.
"About 67 million People in the usa now read blogs, and 21 million write blogs, creating an explosion of new freelance writers and new types of customer feedback that did not exist five years back (pew, 2008). Social networking sites like MySpace or Facebook attact over 70 and 30 million guests a month, respectively, and companies are starting to use interpersonal networking tools to hook up their employees, and managers worldwide", - says (Laudon K. C. , Laudon J. P. (2010). It appears that recently the whole world is turning online.
Nowadays a whole lot of popular general population editions are lowering the number of printed material. The Detroit Free Press and The Detroit Reports have cut their home delivery to three days and nights weekly and advised visitors to get the remaining news online. (Lieberman, D. 2010, August 11).
According the article "Will your newspapers be around in five years" by Jeremy Porter (2009, June 22) there are 4 main aspects which still keep papers alive: content, readers, marketers and format. At the same time the author disproves all these features and argues that newspapers won't be still released in 5 years.
First of most, newspapers don't are different a lot one from another. You can find the same information in the web, because the majority of periodicals, including extremely popular editions, like the Wall Avenue Journal, NY Times or Washington Post, are not only branded, but also shared online. Additionally, you can read the overwhelming majority of information online for free, that makes the web even more attractive.
A reader is the most important matter for a magazine. Newspapers will haven't any success without viewers. However, more and more people concur that "It is "nice to obtain" (printed editions), nonetheless they can live without (them)". A lot of people are becoming Internet-users, and almost all of Internet surfers read reports online. For instance, I myself get new information about occasions that happen on the planet and especially in me home country by reading short text messages on Twitter. As far as I know students in our university don't read papers by any means, despite rare circumstances, whenever we need to find a particular little bit of information only in a specific magazine and nowhere else.
One can dispute that older generations should be familiar with the papers and don't want to improve anything, but figures proves the contrary. Based on the survey made by Pew Internet and American Life Project the amount of Internet surfers in age group 70-75 increased from 26% to 45% within 4 years. This reality sounds odd, but 4% of Internet surfers are 73+ years old.
Where do magazines get their earnings? The most rational answer is "advertisers". But will advertisers sponsor printed newspapers if they're not that successful? Nowadays, large newspaper publishers in big locations are more in peril than local editions are. It is extremely expensive to place your advertising in a publication, in particular when you have a lot of other opportunities: radio, newspapers, websites and billboards. Marketers don't possess such a sizable range of choices in a tiny town, that's the reason they need to put their advertising to the newspapers in order to attain the audience. Thus giving local newspaper publishers better chances to endure. (Lieberman, D. 2010, August 11).
Newspapers' earnings can be made also by online advertising. It is even convenient for both factors, because it is simpler to track, how many clicks were made upon this link, than to determine how many people actually read a papers and paid any attention to advertisements.
The last argument is newspapers aren't environmentally friendly. It takes tones of wood material, a lot of electricity and many delivery tracks to produce and move the papers. At the same time the Internet is quite ecologically safe, so producing branded periodicals doesn't make any sense from environmentally friendly viewpoint. Of course, the Internet requires a lot of specialized products, such as computers, notebooks, iPads, among others, but producing of the gadgets will increase despite turning papers' production online.
There is an opinion that good online documents will make you purchase the information, since it takes a lot of attempts and a great deal of money to get reports, create articles corresponding to them and get this to article readable. Additionally, some information is really well worth paying. Also many generations were paying for news during the "papers' era", and why do reporters and journalists have to provide the same information free of charge? However, it could be too overdue to ask for for online content. Folks have already got used to acquiring news free of charge, which is rather hard to carefully turn the existing situation vice versa. (Porter, J. 2009, June 29).
The first reason why some people expect that newspapers will remain alive for some time is rather low Internet supply in expanding countries, and in some of them the situation won't be modified in coming years. According to 'Internet use statistics" (Internet World Stats) in Middle East, Africa and Oceania/Australia the option of the web is suprisingly low, contrasting to Asia, European countries and THE UNITED STATES. This is actually the first reason why some people expect that newspapers will stay alive for a long time.
Also in local areas branded issues appear to become more convenient. Let's suppose there can be an online learning resource Blagoevgradonline. bg, which addresses latest news of the town. If this web site has a success, audience will ask to make this resource printed, because it will be more comfortable for the mind-boggling most town's people. Another example is our university's magazine - DeFacto. It was were only available in 2003 with the web site, but the imprinted version was neglected only in 2007. This shows that the process is reversible; it isn't only about turning paperwork to the web.
Phelps Hawkins, Assistant Professor of JMC (Journalism and Mass Marketing communications) Section in AUBG, guess that humankind will need newspapers anyway, because sometimes we are becoming tired of the Internet. For instance, when one is going to the restaurant or goes on a plane, places where it is not convenient or even forbidden to turn notebooks on, waiters or stewards are suggesting some papers to learn to be remembered as acquainted with latest news. This kind of service is not going to be transformed a lot, that is why newspaper publishers have to can be found at least in smaller amounts.
According to Google professional Santiago de la Mora (2010, January 28), Internet won't displace newspapers as "VHS, and later Dvd movie, didn't eliminate cinema". In his thoughts and opinions, newspapers have to provide us something that will make people want to read them; and it ought to be something more than simply printing the material. De la Mora is sure Internet companies don't want to "grab" papers' income, because first of all, it is publishers' material that should go online. "Using Google's webmaster tools, web publishers can prevent Yahoo from indexing their sites completely, or they can prevent specific Google services, like Google Information, from indexing their content".
Yesterday I used to be speaking with my Mommy about my research newspaper, and asked her view on this issue. She was scarcely urging me that magazines would not die, because reading a publication is sort of ritual, but at the end of our talk she added: "However, papers are terribly inconvenient. They can be big and smell such as a paint".
Almost nobody now is listening to music on tape recorders, and very small amount of folks is watching videos on VHS. The world is changing extremely fast; humankind invents newer and newer devices and technologies. However, a lot of people are still hearing music on vinyl fabric. Maybe someday magazines will become something that reminds folks of days gone by, and enthusiasts will seek out old NY Times' editions.
