Today, Sony continues to fuel industry progress with the sales of innovative and unique Sony products, as well as with the companys convergence strategy. For example, VAIO notebooks that improve the club in both form and function, digital cameras that record pictures on a floppy drive, CD-R or Ram Keep, MiniDisc recorders with a digital PC Link to marry high quality digital audio tracks with downloadable music, Movie/CD multi-disc changers that playback both audio tracks and video tutorial, and Hi-Scan chiseled display screen TVs that deliver near HDTV display quality through Digital Truth Creation (DRC) circuitry. Besides, there is also some major product which recommended by Sony such as 3D tvs, digital cameras, home audio, VAIO notebooks and others.
DESCRIPTION OF SONY
The creator of Sony is 2 Japanese man which are Masaru Ibuka and Akio Morita on 7th May 1946. However, they accentuate the other person and invent the unique product which achieve folks needs. The Sony company is produced and eventually develop into a more than $60 billion global business. Sony has the capacity to achieve the needed of the folks and enhance the technology around our environment. The Sony company has been at the cutting edge of technology for more than 50 years and they have impact the environment around us positively. Further, few companies are as well positioned to operate a vehicle the digital age group into homes and businesses round the world for the next 50 years and beyond.
MAJOR PRODUCTS
Televisions
LCD televisions
Digital imaging
Video camcorders, digital still video cameras, etc.
Audio / Video
Blu-ray Disk players/recorders, DVD
players, home sound, car audio, etc.
PCs and other networked products
PCs, mobile sound, etc.
Semiconductors
Image detectors and other semiconductors
Electronic components
Batteries, audio/video tutorial/data recording
media and data saving systems
Broadcast and professional-use equipment
MISSION AND VISION
Sony's future brand success will be dependant on how the company meets the issues of change. Sony has always led the marketplace in terms of innovation. However in a digital networked world, products won't be developed with just hardware at heart. Sony will increase the quality of their product and keep their invention although they have many competitors and they will not affected by their rivals also.
INDIVIDUAL ATTITUDE AND PERSONALITIES
Brand personality is the way a brand speaks and behaves. This means assigning human personality traits/characteristics to a brandname to be able to achieve differentiation. These characteristics indicate brand behaviour through both individuals representing the brand (i. e. it's employees) as well as through advertising, packaging, etc. When brand image or brand individuality is expressed in conditions of human attributes, it is named brand personality. For example - Allen Solley brand speaks the personality and makes the average person who wears it stand apart from the crowd. Infosys presents uniqueness, value, and intellectualism.
Brand personality is nothing but personification of brand. A brandname is expressed either as a personality who embodies these personality characteristics (For instance - Shahrukh Khan and Airtel, John Abraham and Castrol) or unique personality attributes (For instance - Dove as genuine, feminist and optimist; Hewlett Packard brand symbolizes fulfillment, competency and effect). Brand personality is the result of all the consumer's encounters with the brand. It is unique and resilient.
Brand personality must be differentiated from brand image, in sense that, while brand image denote the tangible (physical and useful) benefits and features of a brand, brand personality reveals emotional associations of the brand. If brand image is comprehensive brand corresponding to consumers' judgment, brand personality is that aspect of comprehensive brand which creates it's emotional personality and associations in consumers' head.
Brand personality produces brand equity. It sets the brand frame of mind. It is an integral input in to the appear and feel of any communication or marketing activity by the brand. It helps in gaining thorough understanding of customers emotions about the brand. Brand personality differentiates among brands specifically when they are equally in many traits. For instance - Sony versus Panasonic. Brand personality is employed to make the brand strategy lively, i. e, to put into practice brand strategy. Brand personality indicates the kind of relationship a customer has with the brand. It really is a means where a customer communicates his own id.
Brand personality and superstar should supplement one another. Trustworthy star ensures immediate consciousness, acceptability and optimism to the brand. This will likely effect consumers' purchase decision and also create brand loyalty. For example - Bollywood celebrity Priyanka Chopra is brand ambassador for J. Hampstead, international line of premium shirts. Brand personality not only includes the personality features/characteristics, but also the demographic features like time, gender or class and psychographic features. Personality attributes are the particular brand prevails for.
GROUP OR TEAM WORK
Sony Company is a multinational company whose head office are located in Tokyo, Japan. It really is one of the world's biggest multimedia company with income around US$40 billion(2011) and branches worldwide with over 200, 000 employees. It is one of the major manufacturers of video game consoles, electronics, communications, video and it products products. Its products are both for professional and consumer market segments. The name Sony hails from the word Sonus, which refers to the goddess of sound in greek mythology (Chang, 2008. Pg. 12).
Sony Firm is the parent or guardian device of the Sony Group, which really is a segment that offers in five operating devices which are video games, electronics, financial services, entertainment (music and motion picture) and others. Sony produces a wide range of products from entertainment, video games and gadgets. Its major products include: Home Video-Blue Ray disk player, DVD portable, Dvd movie player-, Televisions and Projectors-CRT Tv set, Bravia TELEVISION, Public Display Panel-, Home theater systems, Home audio, Digital photography, Lightweight audio, games, safe-keeping and recording marketing etc. . .
Sony Company spends a lot of money in each financial 12 months on promotion and advertising (Promotional Budget). It offers advertised its products in a variety of press and ways. It includes marketed its Sony Wega Tv set and Bravia tv sets through TV. Over the years Sony has also used beneficial and popular tv set programs such as Television set series and athletics as well as its TV route known as Sony Tv set channel to market its products. Away from the media location, Sony uses activities, cultural and communal events such as beauty pageants (e. g. Sony Pass up India, the English Premier Category, the Olympics, musical concert) to advertise. In addition to all the extravagant marketing plans, Sony also use the traditional and conventional means of advertising because of its products and services all over the world; those include newspapers, posters, banners etc
