Recommendations for Consumer Health care in Salons

METHODOLOGY

Market research data has been reviewed from two main options:

Secondary Data- i. e. Journals, publications and internet sources.
Primary Research- data for this research were extracted from the surveys which have been carried out in a Barnfield School Hairdressing and Beauty Salons as well as in the Reception Area in November and December 2009 and were passed out to the customers before and after the treatments. Three organizations were formed to prepare the questionnaires on the next three subject matter:

Reception.
After treatment.
New Product Development in Male Grooming and Anti-Ageing Treatments and Products.

"Front desk procedure can make or break the salon business" (Barham, 1991, p. 21). The role of salon receptionist is vital as the receptionist embodies the complete salon, its staff and their professional skills. The primary mission of the receptionist is a even running of the beauty salon (Barham, 1999).

The reception region of any enterprise such as a hotel, a hairdressing salon, a beauty remedy salon, a collection of offices, a good hospital can be viewed as as the first personal point of contact with the business. One dictionary description of reception is "the acquiring or welcoming of folks as visitors formally or ceremoniously". In the framework of business, however, reception must be somewhat more than just being courteous to clients, responding to enquiries or reserving appointments. Ultimately, reception regulates and control buttons access to another stage in an operation. The hairdressing or beauty remedy operative will perform the practical work but the service starts and leads to the reception (Experts, 1988).

Almost all women appreciate the blissful luxury of personal attention in a pleasurable atmosphere. Plus the first point of contact either personally or by phone will be receptionist thus the reaction to a short enquiry and the image provided at the time must be of the best level or the appointment might not exactly be booked. The response to the enquiry must influence the potential client that she can moderately expect to have the service she wants, and the image offered must be one of efficiency and eagerness.

If the enquiry is by telephone, then the whole image will be an aural one. Therefore, tone of voice, manner of speaking and quality of information are paramount. The final outcome of the dialogue is also important and should show that the enquiry and the subsequent booking are pleasant and loved.

Enquiry and/or reservation personally at reception also entails tone of voice, manner of speaking and clarity of information, but because it is also aesthetic it poses other problems which include the looks and deportment of the receptionist and the image offered by other associates of staff who may maintain reception in those days, together with dcor, tidiness and comfort of the reception room and lastly that indefinable thing known as interpersonal atmosphere.

When any consumer or potential client enters reception she should get immediate attention or at least acknowledgement of her occurrence. A client should never hang on in reception on her behalf appointment an instant longer than is utterly necessary and when this is inevitable she should be made as comfortable as possible and kept enlightened of the position. A client's improvement through the many processes in the salon should be comfortable and backed by an obvious desire on the employee for her well-being and satisfaction. Each consumer should feel that her personal custom is valued and that she actually is a significant part of the salon business life. The client does not simply buy a beauty treatment but an entire service which must be totally satisfying compared to that client. And even though the service is satisfactorily completed and the client is delighted with the result, all is not yet over because she still must pass once again through reception and departure must be just like carefully supervised as entrance. Service must continue until the moment your client makes her leave through the door which includes been thoughtfully exposed for her by the receptionist. The receptionist ought to know just what has been done for your client and should give a appropriate remark of agreement with the effect. In the end, if the client has just put in quite somewhat of money on something intended to improve her appearance she will appreciate the consequences being discovered (Experts, 1988).

Thus, to summarise the aforementioned, an ideal cosmetic salon reception should make the client's presence in the longing area as comfortable and pleasurable as you can because the salon won't get a second chance to make a first impression. This includes having enough up-to-date beauty and fashion related newspapers for both women and men, participating in a comforting and light music and if the client is to invest somewhat of a time in a hanging around room then offering a refreshment or a cup of organic and natural tea to make the client's stay there as pleasant as you possibly can. Or alternatively, if the lounge is nice and enjoyable, clients may stay to relax after treatment or arrive early and enjoy flicking by way of a glossy mag with some refreshment. Another extremely important point is clients' confidentiality which must be maintained at all times and receptionist is in charge of any information not to be copied or offered in any form to anyone, personally or over the telephone (Barham, 1992).

When the info were analysed corresponding to 27 questionnaires used Barnfield University Hairdressing Salon and Spa Reception area, it was found that nearly all clients who have visited the school salon were overall content with the waiting area and reception in general: 26 individuals were welcomed and the same amount of individuals found receptionist friendly and helpful. Nearly all clients found the telephone arranging service excellent and said that calling was answered quickly (17 and 14 respectively). Although 13 people did not answer fully the question if they acquired to wait because of their visit, 9 people verified that they did not wait by any means in support of small group said that they had to wait from 1-2 minutes up to five minutes (2 and 1 people respectively).

There are no hot refreshments and/or refreshments offered in the Barnfield salon hanging around sector therefore we made a decision to determine whether clients were ready to purchase their drinks and would use a tea and caffeine pay machine if there was one and found out that 9 clients responded positively, 1 person said "maybe" and another consumer suggested having organic and natural alternatives. However, 14 clients said that they might not purchase their drinks and 2 people ignored the question.

Despite the actual fact that 21 people detailed the surroundings in the reception area as "excellent" and only 6 people found it "average", 8 people thought that there is a room for improvement in the reception service (1 client) and the longing area (7 clients) and suggested that there may be some high recliners available, as well as arranging facilities could be advanced and 2 people complained about the heat in the reception and said that it is way too frosty in the hanging around area at the moment of the year.

Furthermore, 14 of Barnfield clients affirmed that there was some reading material of their preference but 9 clients disagreed start and said that there is not anything to read or they didn't like the offered reading subject. When asked about the payment options 12 people would prefer paying by cash, 10 would become more comfortable with paying by card in support of 3 clients were pleased with both options.

Further research of clients' comments revealed that individuals do love arriving to Barnfield for treatments and match on prices and professionalism, friendliness and helpfulness of the receptionists, although a few clients advised that there could be some delicate music playing in the reception area, even more reading materials like up-to-date hairstyles newspapers and pointed out the sessions' arranging options, i. e. chance to book a few periods simultaneously when buying a couple of treatments or booking at the reception workplace in general, since it seems rushed as queue forms very quickly when only one receptionist exists. Furthermore several people complained about the reception and hanging around area being especially cold.

AFTER TREATMENT

After treatment safeguards are evenly important as the treatment itself. Your client must take care of his / her body following the treatment and follow any aftercare advice distributed by the therapist all the time in order to take full advantage of their investment. . .

There is specific aftercare advice for each and every beauty treatment. Some of them purpose at prolonging the effect of the treatment as in some cases, i. e. massage, client is advised to rest to let the blood circulation to return to normal. Additionally it is recommended for your client to relax for a few hours when she gets home, and steer clear of heavy foods. As the client's circulation continues to come back to normal, it's important to drink a great deal of still mineral water to replace the liquids lost. The therapist can also consult with the client ideal home care to check the massage. This may include advice on healthy eating and exercise, including specific exercises that could be necessary to reduce any postural problems. Furthermore, therapist might offer advice on shower and/or pores and skin products or therapeutic massage techniques that could be used at home and further benefit your client.

As with the electro-epilation treatment, the skin will be predisposed to infection due to heat and tissues destruction hence it is extremely important to keep carefully the area clean to avoid infections and prevent scarring. Clients are advised to use the recommended soothing lotion, avoid picking or rubbing the skin, do not expose the region to ultraviolet light and protect it with sun-protecting factor, do not pluck or wax the area in-between treatments and keep the area clean and fresh.

Majority of electric powered facial treatments will demand clients to refrain from applying any make-up or facial creams immediately after treatment for the time as high as 48 hours because the skin needs to have the ability to "breathe". The negative effects on the skin of alcohol, smoking and ultraviolet radiation should be reviewed with your client. The taking in of natural noncarbonated normal water should be inspired following treatment to help remove waste, and the benefits of a healthy diet also needs to be talked about. Also simple facial exercises should be suggested to your client. These will continue to firm the cosmetic muscles and intensify the firming ramifications of the treatments. Clients should be offered retail plastic skin-care preparations to maintain and improve the results achieved.

The similar aftercare programme is advised for clients following the lymphatic drainage treatments: to increase smooth intake to help the lymphatic cleansing impact. Also recommend the client an effective treatment solution combining diet and exercise appropriate to client's needs. Retail products support the potency of the treatment (Nordmann, Appleyard and Linforth, 2001).

Thus to place it all in a nutshell, it's important to provide clients with aftercare advice and describe that it's extremely essential that they become totally aware and understand what should be achieved independently both before and after treatment in the interest of their personal health, safety and well-being.

There were 7 clients questioned at Barnfield salon and spa between the time of 25 and 60+ about their treatments and aftercare, and it was found that all seven clients were escorted in and back out by their therapists. Also majority of clients scored their consultation, personal privacy, hygiene, environment, therapist knowledge, treatment and aftercare experience as "excellent". More than half of respondents remaining their comments and portrayed their satisfaction with treatments being impressive, enjoyable, effective, quick, lovely and relaxing, and treasured the therapists' professionalism. And only 1 consumer complained about the music and found it not very relaxing.

NEW PRODUCT DEVELOPMENT IN Guy GROOMING AND ANTI-AGEING TREATMENTS AND PRODUCTS

Male Grooming

Modern men are in the same way (or at least almost) as worried about the look of them as women. And healthy skin is an essential part of looking great. For men, skincare is only afterthought. Beyond the world of shaving their faces, it is unusual for a man to devote time for you to his skin. But nowadays, skin care is no longer only a woman's concern. We could in the 21st century, and the pressure is on for man to look after himself. Men are more and more aware and worried about the fitness of their epidermis. More men than ever before are enthusiastic about caring for their skin area, and making certain they sustain their youthful searches for so long as possible.

Man's flourishing desire to have beautiful skin is an 8 billion dollars industry. Why are men starting to meet up with women's involvement in beauty products? Most importantly, everyone wants to preserve more youthful skin for as long as possible. Along with drinking plenty of drinking water and eating a healthy diet, moisturizing and nurturing the skin is the best way to grow old gracefully.

As we get older, the elastin and collagen, which are the connective tissues that give pores and skin its firmness and elasticity, get started to disappear. Appropriate skin care is indispensable to keep this process at bay for so long as possible.

More plus more men are reacting to the artificial chemicals employed by many traditional brands of male grooming products. Therefore these are turning to natural formulations clear of unnecessary synthetic ingredients, which will be absorbed by the body. Switching to organic and natural food in order to avoid consuming waste is a popular choice. People are also becoming aware that what is put on the skin will always make its way into the blood stream. Which means that if skin care products are packed with chemicals, they will eventually be streaming through your body. Since the pores and skin can be considered a reflection of the proceedings in the torso, the chemicals may once more arrive on your skin. It also means that the liver has to work harder to process them. Organic, chemical free moisturiser means no contaminants for your body to cope with, and ultimately, healthier skin. Almost 80 percent of men say shaving irritates their skin. Razor burn is really often "product" burn off. Lots of the products that are made for men are poorly produced and contain too many irritating ingredients. Shaving with a razor abrades the skin enough to cause havoc, but then men typically splash an aftershave cream with irritating ingredients over that destroyed skin. Think of splashing chemicals on a lower or abrasion on the body.

Most natural products are gentle and can not aggravate the skin, even when there is abrasion. Other natural basic products that men are choosing to work with are soaps and bathtub gels. Aluminium and parabens have been linked to cancer and other health problems (Walters, 2008).

Even in what is often touted as the best men's skin care solution available you will see ingredients which have the potential to cause serious injury to you. As the years have progressed, the technological world has found out that many of the most commonly used ingredients in skincare products are harmful to the body. The question is excatly why these companies are still allowed to use these substances. Steps have been used by both EU and the U. S. Food and Medication Supervision to ban these substances from used in cosmetics products. EUROPE has so far been the only regulating body to achieve this goal. The U. S. FDA continues to be tied up within an ongoing court battle with the cosmetic makeup products industry, and currently it appears that the makeup industry is winning. A couple of companies within the industry that are centered on providing their customers with a safe and useful product, and this are not just out to increase their income by using low cost chemical ingredients. The best men's skin care products will comprise of all natural ingredients. Included in these are plant-based oils, protein, enzymes, and extracts that are carefully chosen for his or her success (Rosenbaum, 2009).

Those days have died whenever a man stepping into a beauty salon was undesirable or considered being lethal to his masculinity. These days the average men can easily wander in the good salon to get himself some serious enlargement in looks. Record shows that in ancient times, men would make use of kohl to lines their eye. Now again, it is virtually in the style, correctly suitable and quite common if a man would go to a beauty salon or parlour and gets his chest waxed and eyebrows done. Normally, the principal thing that individuals nowadays notice is the face, and the image is all that counts. So in the present world, making the best of your looks and looking nice has become highly important for men (Conway, 2009).

An study of the data gathered in the Barnfield School Salon and Spa uncovered that even though more than a 50 % of respondents aged 16-60 know about Male Grooming products (9 out of 12 questioned) they still do not feel very comfortable browsing the wonder salons and would be better off with more men around. Further evaluation of the study revealed that most men would spend in average 10 on male grooming products or treatments (6 respondents would spend 0-10, and 5 are prepared to spend 10-20), and would come to a cosmetic salon for sauna / vapor treatments (10 clients), Swedish massage (4 clients), facials (3 clients) and various spa treatments (3 clients). Nothing of the male respondents showed involvement in coming to the beauty parlour for waxing or manicure / pedicure treatments.

Anti-ageing

Ageing is a process that starts whenever we are given birth to - we grow older every day! Ageing is an activity; it has a beginning, middle and a finish. And the key focus is the fact that vast middle - part of life when we begin to see and feel some of the inescapable declines that appear with time. . . but where we can still make selections about how exactly well we will reside in our own futures.

We cannot stop the process - except when we expire - nor can we change the procedure and go backwards.

What we can do is slow down the process by making rational decisions in what we do and do not do- and those selections can also help us look better. Inevitably, the life we live is definitely about the options we make!

Intelligent people can choose to be well informed, read information and product labels and then make educated selections. With facts in hand, you can ask: "Could it be a smart choice for me to use this service or product?"

That is completely different than just assuming or hoping "this will invert or stop my maturing process. "

But finding the right information is not necessarily easy. Cosmetic companies, pharmaceutical companies and exercise equipment producers outspend and out-advertise any formats where you might find brilliant information (Dorman, 2009).

Paradoxically, as well as the priciest skin care products that are the least effective.

Obviously, there are a few quality products out there that can make your skin smoother, more glowing and young looking. The difficultly is in knowing beforehand which skin care products truly work.

It is possible to encounter a good skin care product that can do all of the things that it should, like whiten get older spots and even out pigmentation, all at an acceptable price. You will discover virtually 1000's of products to choose from, but minus the right information, it could be difficult to acquire one which really produces results, allowing years of aging and lines and wrinkles to disappear from your face and body.

We will spend enormous amounts of our hard earned money if we believe that we can look more youthful and beautiful. The cosmetic companies know. The vinyl surgeons know. Folks are suckers for products that are supposed to improve our appearance.

That is excatly why there are a wide variety of skincare products on the market today. The current skin care market is a multi-billion money industry.

There is much demand for effectual anti-aging skin care products, that manufacturers are constantly flooding the marketplace with new products to capitalize upon this demand.

Many of the products are produced arbitrarily and carelessly, put into fancy high-end containers and pushed onto the market. Instead of committing money and time to make a quality, proven skin care product, most manufacturers will like to spend their money on marketing and product appearance.

They can paint a persuasive picture with the right container, a few full web page magazine advertisements and a high-profile movie star endorsement who more than likely has never attempted the products they may be endorsing.

And everybody knows that marketing is quite EXPENSIVE! So that is really why a little tube can cost a huge selection of dollars or more. Not because what's inside is expensive, but because of all the other things the business decided to purchase are costly.

There won't be a scarcity of people ready to pay a lot of money for the latest skin care product in a fancy container, whether it works or not. The truth is that a lot of people won't take the time to review specific products and elements to help them understand which ingredients work and which substances can actually harm their epidermis!

Ingredients that can damage the skin are:

Mineral petrol (may be posted as water paraffin, paraffin wax or petrolatum on the label of the product)
Dioxane
Fragrances
Parabens (may be posted on the label as propyl, butyl, methyl or ethyl paraben)
Alcohols (can be listed as ethyl alcoholic beverages, methanol, ethanol, SD liquor, benzyl liquor and isopropyl alcohol)

There are new, well investigated compounds that can change and prevent the damage triggered by sun, polluting of the environment and other factors. Nutrition for your skin that kill free radicals. There are unique products that your pores will absorb and use to create new collagen and elastin. By using skincare products which contain these ingredients, your skin layer will begin to look more radiant, healthier and more radiant. If you are choosing a skincare product, it is vital you don't buy one which is purely aesthetic in nature. There are plenty of skin creams that will fill in the lines while they are really on, temporarily supplying the looks of nicer skin, but as soon as you wash them off, fact returns.

In order for a skin care product to be truly effective, it must contain things that nourish, nurture and trigger your body's potential to treat itself. If you wish to prevent or reduce lines and wrinkles, you want something that boosts creation of collagen, elastin and new pores and skin cells. If you do that, you will actually reverse the aging of your skin.

But some manufacturers of expensive products try to mislead the general public by including some honestly good substances. The web that they don't contain enough of the substances to work. They contain just a little amount in order to legitimately list the ingredient on the label. The very best ingredients are costly, and as stated before, most manufacturers spend the majority of their money on marketing.

So, it isn't enough to consider the ingredients stated below, they must be high through to the set of ingredients. Therefore we should look for the best concentration that we will get.

The substances to look out for:

Synergy TK
Phytessence Wakame
CoQ10
Nano-Lipobelle H-EQ10

In conclusion, there has to be a common-sense procedure in our life to halting and reversing the aging process: stay out of the sun and, when you're able to not, use a sunscreen product with a high SPF ranking. Eat right and augment your daily diet with daily natural vitamins. Use high quality skincare products that both moisturize and reverse the symptoms associated with getting old. Putting into action these key suggestions will lead to better sense and looking you, which means you can stop aging and begin living (Daniels, 2009).

On the foundation of the review that has been conducted in Barnfield University it could be concluded that nearly all respondents (15 people) admitted not using the ant-aging products and only 4 people said that they make use of it regularly. But in spite of that 8 respondents said that they spend up to 15 on anti-ageing products and 2 clients spend between 15 and 30. When asked about the favorite brands of beauty products and/or skincare there was no being successful brand and clients talked about various makes such as Olay, L'Oreal (3 people each), Nivea (2 people), Revlon and No7 (1 consumer each). Then we asked our clients whether they would be thinking about a top range anti-aging skincare brand like Dermalogica if we were to bring in one, and the majority replied "no" (18 people) and only 4 people said "yes". To sum up, clients said that they don't use anti-ageing products because they do not work or because they simply don't have time for this.

CONCLUSION

The findings based on surveys considered at Barnfield University Spa and Hairdressing Salon point out that people going to Barnfield are overall satisfied with the way it is functioning. Clients in general are tremendously pleased with receptionists and the atmosphere in the reception and ready area but recommended that there surely is room for few advancements in the ready area and booking facilities.

Despite the fact that "more men are becoming big spenders in the skin care and attention market and the demand for specific men's salon treatments and related maintenance systems is one of the speediest growing areas within the wonder industry" (Hiscock, Stoddart and Connor, 2004, p. 209), the study revealed that male clients are still hugely conservative about the treatments they come or would come for and the money they are prepared to spend. Perhaps, men would be more experimental with other treatments suitable for them and proposed by salons and spas be there more info available, e. g. booklets, leaflets or brochures in receptions or holding out areas. Precisely the same could be said about the male grooming products, and even though nearly all men respondents established that they are familiar with the number of skincare products designed for them, it looks like men need more reason about the value of men skincare routine. Men must be aware that products created for them "have been developed to echo the fact that the skin is more protected, but conversely can also be more prone, through neglect, misuse or total insufficient defensive products such as moisturizes and sunshine blocks" (Hiscock, Stoddart and Connor, 2004, p. 209)

On the foundation of the results of anti-ageing questionnaires, it can be concluded that people remain not fully aware of anti-ageing products and not yet prepared to devote to top top quality skincare products simply boasting that they have no time for this or do not imagine they work. Therefore, there must be more articles or other relevant home elevators anti-ageing aiming mainly at younger people who have the main concept: "Prevention is preferable to remedy!" and encouraging clients to provide for their skin as early as possible, somewhat than ready until indicators of ageing have started to seem and describing that anti-ageing treatments cannot reverse years of poor skincare and overlook, nor can it stop growing older. Some treatments can significantly enhance the skin's appearance, but not on the long-term basis or without ongoing treatments (Hiscock, Stoddart and Connor, 2004).

RECOMMENDATIONS

In the light of the above mentioned conclusions it is strongly recommended that the faculty could provide more up-to-date publications related to beauty and hair styles including useful and educating material on skincare products and treatments, especially the ones available in Barnfield.

Also lots of other actions could be carried out in order to try to make the clients' ready experience more pleasant and comfortable.

First, there may be some soft music and high chairs in the holding out area and, in spite the fact that this has cost implications, both receptionists and clients would reap the benefits of this. Second, cost implications will be incurred for fitted a refreshments and/or hot refreshments vending machine, which might be greatly useful during both chilly and hot periods, especially having at heart that a few customers complained about the holding out area being too frigid and, even moreover some treatments can't be performed if the client is too hot or too cool.

Theoretically, the betterment of Barnfield College Salon and Spa performance can be assumed as a reasonable outcome if all the actions are used by its managers.

References

Barham A. (1999) Beauty Therapist's Guide to Professional Practice and Consumer Good care. Harlow: Longman
Conway N. (21/11/2009) Fantastic Beauty Tips for Men. [Online] Offered by http://www. selfgrowth. com/articles/fantastic_beauty_tips_for_men (Accessed: 30 December 2009).
Daniels M. (12/11/2//9) Stop Ageing and Start Living. [Online] Offered by http://www. selfgrowth. com/articles/stop_aging_and_start_living (Accessed: 30 November 2009).
Dorman L. (25/10/2009) Anti-aging? Could it be a real possibility? [Online] Offered by http://www. selfgrowth. com/articles/antiaging_is_it_a_real_possibility (Utilized: 30 December 2009).
Hiscock J. , Stoddart E. and Connor J. (2004) Beauty Remedy. Oxford: Heinemann
Masters T. W. (1988) Salon Management for Hairdressers and Beauty Therapists, Aldershot: Gower Posting Ltd
Nordmann L. , Appleyard L. and Linforth P. (2001) Professional Beauty Therapy The state guide to Level 3, London: Thomson Learning
Rosenbaum V. (16/11/2009) Finding the Best Men's SKINCARE Products Can Be Difficult. [Online] Available at http://www. selfgrowth. com/articles/finding_the_best_mens_skin_care_products_can_be_difficult (Accessed: 30 December 2009).
Rosenbaum V. (No date) Healthy and Beautiful Skin area. [Online] Available at http://www. defendyourskin. com/ (Utilized: 30 December 2009).
Walters S. (19/09/2008) Why Natural Organic Beauty Products ARE CRUCIAL for Men. [Online] Offered by http://www. naturalnews. com/024258_beauty_products_health_chemicals. html (Accessed: 30 November 2009).

Recommendations for Customer Care in Salons