Introduction:
Etisalat Egypt, a subsidiary of the Etisalat U. A. E which is the only supplier of telecommunication services in the UAE right from its inception in 1976 until the recent past when Du showed up in to the market in 2007. Etisalat backs alone the credit as first 3. 5G network company in the Egypt. The network operator in Egypt, known as Etisalat Misr is one among the 18 service providers which are managed by Etisalat. Etisalat has a wide spread market in every places like the Middle-East, Africa and in Asia. The company has a 400 million customer potential market for gain access to and today, the company provides its services to around 32 million users combined with the internet, television set, fixed-line and mobile services from each of the subsidiaries it offers.
The year 2007 was a great milestone in the annals of the business as it offers came into the 3. 5G service provider market. The corporation is the first of its kind to give download link up to 7. 2 Mbs/sec in Egypt which is around 2 times faster when compared to the downlink rate of the 3. 5G technology. As of this high download speeds, the company offers its customers to download videos, audio data files that interest the subscribers. The option of this service is fixed to a fewer areas around Cairo. This organization, in Egypt was established in the entire year 2006 along with reputed and trust worthwhile partners like the Egypt's National Loan provider, Commercial International Bank. This mobile company has only a share of 14 million subscribers from about 55 million members in Egypt.
The firm, from its inception is a growing organization using its constant focus on satisfying the clients and to extend its reach has prevailed. The importance given by the business to continually improve in terms of technology, develop the employees has added to its reputation. The company, apart from having earning gains as a motto also performs a essential role in the "Corporate Public Responsibility". The business has taken many steps to be able to add its show to the world. The organization has started developing mobile applications that would be beneficial to the blind in using a cellular phone with much efficiency, people with hearing problems and other related problems can make video tutorial calls at a cheaper rate as compared to normal video telephone calls. Etisalat has began a nation-wide project which helps Egypt to counter the problems it is facing. Not merely does the organization make innovations in neuro-scientific mobile applications, but also the firm is permitted to attain the web users so as to help them change their web browsers and their os's.
Strategies Adopted:
In order to provide its services better, the business has segmented its market in Egypt into geographical locations predicated on the amount of subscribers it has there. The organization also provides services in the Business to Business (B2B) sector that your company believes is a most important part that uses the cell phones. As businesses want their employees to maintain ongoing touch with each other and with the customers, the company is eager in providing services of high quality to them. Because of this, the company has used Custom ONLINE MARKETING STRATEGY under which, each customer is provided with a distinctive service in the manner it is required by the customer.
The company has implemented Market penetration strategy, the business believes in improving its promotion approaches for their excellent product to be able to gain a substantial share in the market. This company has a huge capital to get, which is often used to determine a make of itself on the market. Offering services at lower prices will surely attract more and more customers and this helps the business to gain the utmost share on the market. Diversification strategy which targets the particular department in order to promote the extra product of a satellite connection should be designed. An increased price can be fixed with a limit in range of purchases to provide this service. As only this company provides these services in Egypt, the present plan would have a direct effect on the sales of the company. So as to follow up the introduction of the organization, it must implement a determining plan on the performance of the company. The company must try to assess its success by the percentage of objectives explained that are achieved.
Competition:
Presently, the business encounters competition from two main companies, MobiNil and Vodafone operating in Egypt. MobiNil from its establishment has been proving its leadership features in marinating Mobile services in Egypt to a whole lot extent so it has purchased the faith of several customers on the market. The main target of the firm is to provide best value services because of its customers. Being truly a pioneer in getting together with the diversified needs of customers, MobiNil is known as to be always a main competition and menace to the company.
Vodafone started out its business in Egypt way back in the entire year 1998. From then, the firm's assets have been reaching higher and higher. Vodafone performs in the united states with an aim to help people to enjoy the developments in the communication technology, safeguard the environment and to support the communities in localities. The network coverage of Vodafone in Egypt is just about 98%.
Swot Evaluation Of Etisalat-Egypt:
A SWOT Examination which gives a perfect picture about the talents, weaknesses, Opportunities and Threats a company must determine how well the company can perform, both in short-term and long-term. Along with this, the company would also understand how and in which areas the company has to improve in order to face the new competitors and also will the company find out about what new market segments the company can look for its profits. Finally, this examination helps the company to learn about the external and interior issues and really should answer the areas in which the company is strong and benefitted in. Taking a look at each one of the factors in regards to to the company, first the strengths:
The company provides services to every sector, specific users, and large business businesses or to the web-service users. For every kind of customers the firm handles, it uses a specific type of strategy. Like for B2B services, the company uses the Tailor made facilities so that each business would get the assistance as it needs. This escalates the degree of satisfaction among the clients.
The firm's main awareness is on producing the value-added services along with innovating new products mainly the data revenue. After tone, this is the largest contributor to the revenue.
Brand name of the parent company and the reputation of knowledge being transferred from the father or mother company in UAE.
The company was started up with a high capital; this will allow the firm to create new solutions for the customers.
Weaknesses:
The total number of post paid readers is relatively less in its customer mix.
The Advertising and Administrative bills seem to be growing consistently.
The costs may be higher in comparison with revenues in the beginning.
Opportunities:
Welcome from Egyptian people for a fresh service provider to remove the duopoly.
Availability of skilled labor.
The quantity of jobs that are out-of town has increased.
Recognition of the importance of cell phones by folks residing in that country.
Threats:
More competition from the businesses with more experience, faithful customers and larger network coverage.
Coalition between the companies existing from before can phase Etisalat out of the market.
Due to less purchasing vitality of Egyptians, there is a risk of fewer sales even if the customers are considering the firm's products.
The recent monetary recession has degraded the financial status of Egypt all together.
Conclusion
By above discussion it could be concluded that the business has used many steps in order to add its talk about to the world. The company has started developing mobile applications that would be beneficial to the blind in utilizing a mobile phone with much efficiency, people with reading problems and other related problems can make video calls at a cheaper rate as compared to normal video calls. Etisalat has began a nation-wide job which helps Egypt to counter this inflatable water problems it is facing. Not only does the organization make innovations in the field of mobile applications, but also the company is permitted to attain the net users to be able to help them change their browsers and their operating systems. Many of these strategies helped Etisalat in a very positive manner.
