For more than nine years, the name Walt Disney has been preeminent in the field of family entertainment, from humble beginnings as a animation studio in the 1920s to today's global organization.
The Walt Disney Company business model includes studio room entertainment, media sites, parks and resorts, and consumer products, this huge business diversification were only available in middle-1980s when Disney setup a robust centralized tactical planning group to steer the company's course and growth, however the newly changed company demonstrated hard to manage and performed unevenly, and the bigger, more complex Disney has battled for consistent, success and expansion.
For Disney, bigger isn't just better, and creating the right blend of business is often the right solution for success.
Disney magic still in its theme parks, every year more than 43 million people visit it, making it the world's number 1 tourist attraction, creating a Telematch game titles in Disney Land will be a good idea that will increase number of guests, creating a hype, and is merely a new technology in Disney Land business design that will filter its concentration and gotten back to the basics of portion a section that they know best, in addition Disney Telematch games is consistent using its mission of "make people happy", most of us still bear in mind the pleasure we feel while watching the Telematch games, I can visualize just once i am writing this how much pleasure will be created when taking part in Disney Land Telematch game titles, the Telematch made you laugh no subject in what kind of mood you might have been, that was the history of the game titles, and Disney Land will be recreating it again.
Disney Land Telematch games will be a global sporting competition in which the participants as a global clubs or individuals representing their countries contend for the name of Disney Land world champ.
In the approaching parts of this post I will make an effort to show that Disney Land Telematch video games is a creative idea for Disney Land that is merely perfect.
Target Sections:
Telematch was the name of any German tv set show broadcast through the 1970s till 1979 Known as Knockout in Britain and Frontier in Europe, Telematch games captivated many people and more than twenty countries participated in it is version in 1970, all family can participate in the Disney Land Telematch games competition, thus goal segment includes all visitors that are prepared to play, the portion will likewise incorporate television watchers who'll watch the documented competition that may be broadcast in Disney Land multimedia networks such as ABC.
Walt Disney theme parks stated the most notable eight places worldwide in the 2011, the information demonstrates a amount of 82 million visitor have frequented the eight theme parks, the quantity is likely to increase led by Telematch game titles and volume of in-house coverage could reach to 246 million people.
Opportunity:
Disney Telematch game titles can create a Excitement and brings more to the life experience that Disney theme parks creates, the contentment and pleasure that Telematch video games generate and the family connection it creates is consistent with the business objective of "make people happy".
Market Talk about:
The Company's theme parks and resorts compete with other kinds of entertainment, tourism and outdoor recreation. The profitability of the leisure-time industry may be influenced by various factors that are not straight controllable, such as financial conditions including business circuit and exchange rate fluctuations, travel industry styles, amount of available free time, oil and transport prices, and weather patterns and natural disasters.
Disney would are categorized as the "Entertainment - Varied" industry category as a service
Sector. News Corp. , Time Warner Inc. , Liberty Press Interactive, Liberty Capital Group, and
Liberty Starz Group is the Walt Disney Company's main competitors in this industry.
Eventhough the Walt Disney Company is market innovator, those other rivals can pose
definitive difficulties because they're all diversified firms with a solid presence within
the global market.
Walt Disney company has a solid market position and market share in theme parks and resorts is just about 75%, the business enterprise is influenced by factors that can be divided as controllable and non controllable, some of these factors are related to seasonal pattern as theme parks and resorts business experience fluctuations in theme playground attendance and hotel occupancy resulting from the seasonal mother nature of vacation travel. Top attendance and holiday resort occupancy generally appear during the summer months when school holidays arise and during early-winter and spring-holiday intervals.
And here the chance occurs as Telematch video games can be slated in low season period so that people can increase occupancy and income rates.
Exhibit F show the income percent of each business sector in Walt Disney Company, as illustrated theme parks and resorts comes second by 30% contribution after marketing and network business, this is also a very good sign for us that people are bettering the sector of business that can favorably affect the entire picture of the business and increase its market show.
Market Composition:
Walt Disney company performs in oligobily market structure, seen as a competition among a tiny range of large firms which have market power, that must take their rivals' actions into consideration when growing their own competitive strategies.
The competitors must differentiated their products in order to get more market power, my idea for Walt Disney is on line with market framework it performs in, Telematch video games can creat an enormous differentiation between Disney Land and it's competitors and can help increase earnings through increasing market show, though company is demonstrating strong finincial position in market it's expected that market talk about can be increased by at least 10% due to Telematch video games.
Revenue increase will be made through tickets, media business and hotels.
Brand Collateral:
Telematch games increase brand collateral of Disney Land as a brand retailing experience, the competitive advantages of the company will increase taking into consideration the in-house coverage over advertising networks managed by the business.
Strategy Suggestions:
The product /market extension grid (Display A) implies that we are in diversification strategy, since we will expose a new product for new market segments represented by in-house Television watchers whom can't afford going to Disney land theme parks but nonetheless can enjoy viewing the competition, Internal and external factor evaluation and SWOT evaluation (Display B), (Display C) and (Display A) supports the idea.
Competitive Factor Analysis:
Competitors for Disney land worldwide are Common Studios Japan, Universal's Islands of Excitement, and Lotte World, Seoul, South Korea since these locations came immediately after Disney land theme parks for the amount of annual visitors, the business competitive advantage has already been high as Disney says top 8 places in 2011 global theme park industry attendance statement, the company are more powerful than all opponents and has all certain requirements to make the Telematch games a story of success, the outcomes using competitive profile matrix (Display E) supports our new Telematch games idea.
Brand Name Selection:
The new activity will bring the name of Disney land in addition to the famous name of Telematch; both brands have a history and will add to one another, the champion of your competition will be announced as "Disney Land world Telematch champion"
Marketing Strategy:
The market framework Disneyland company operates in is Oligopoly, where a small number
of firms are functioning, services are undifferentiated and some are differentiated, there is many obstacles for new firms to enter the marketplace and the business has some control over price, online marketing strategy will concentrate on advertising and continue to deliver the communication of "making people happy", the connection between family while playing the Telematch games and remind people of the traditions of the overall game that many of us still bear in mind.
Advertising and Advertising:
The Disneyland Telematch game titles will demand a good advertising campaign in order to attract many groups from different countries, the nice advertising campaign is crucial in the first round of the video games and down the road once it'll be shown on company owned or operated TV programs this will be the perfect advertising for it.
Product Experience:
Disney Land is all about experience, people who stopped at it once will remember the life span experience they went through, adding Telematch video games to the prevailing services and video games in the theme parks will be the just perfect top up, the experience of participating in the video games as a family will be something to treasure for life.
Conclusion:
We conclude that the new Telematch game titles competition will be a good add for Disneyland to reinvent itself in the market of family entertainment, it'll bring back the focus to theme parks that Disney land is so good in, and can create the Buzz again around Disneyland and can give the company better position in the entertainment market and results in its history and life experience it used to provide to visitors, the SWOT research (Exhibit B), internal and external factors evaluation ( Display C&D) are encouraging and shows a high prospect of success.
Disney Land Telematch video games competition will also be watched through the company owned media networks and will appeal to more people and may give the chance for many people whom can't find the money for browsing the theme parks to view it using their homes all around the globe, this will be constant with the company quest of "make people happy".
