This chapter focuses on the music present in modern-day culture and life. In the last two parts, the analysis covers the analysis of different parts in the world and exactly how its traditional music has had effect on its traditional outfit and culture. Then, in the second chapter, the analysis focuses on of how music has influenced fashion through different subculture aspects through the generations from 1920-1990. Some of the influences even created a whole genre of musical fashion movements and left a definite mark ever sold. Each music genre has its own visual fashion individuality. Designers have been blurring the boundaries between music and fashion. For instance, when punk music period is mentioned, it will immediately be associated with images of punk fashion. The analysis of this chapter is approximately the investigating process of musics' impact on fashion in modern day culture and life. Rather than analyzing the affect through different time casings as analyzed in Chapter 3, this section will be focused on specific elements like the music fashion icon affects, the relationship between music and fashion shows and shops, and the music and movie impact on fashion. The study will show you the relevancy the relationship between music and fashion inside our society today.
The impact of music artists on the population and their influence on fashion has been proven in the previous evaluation of the timeframe from 1920s-1990s. The Jazz musicians of the 1920s not only led the music development of the period but also created a phenomenal style of Flappers style, symbolic of the Jazz fashion. Then in the 1950s, Rock and roll 'n' Move music was introduced to the world as it was the original introduction of Rock and roll 'n' Roll fashion. Iconic musician such as Elvis Presley acquired a great effect on Rock 'n' Move fashion through the way he expresses his music personal style, people persona and dressing. If not through its music form, audiences and the general public might not have ever been subjected to Rock 'n' Move fashion. Three decades after Rock and roll 'n' Roll, HIPHOP surfaced from the Bronx to the world in both the music and fashion field. Hip Hop musicians portrayed their fashion style through their lifestyle, performance and especially the broadcast of Music Tv set, commonly known as MTV. MTV was popular through the 1980s and it could have been the initial form of subjection for many viewers worldwide to the Hip Hop Culture. And the general public display of how music has affect on fashion and the perfect marriage of the two pop elements. As the analysis of the prior chapter established, musician did have a great influence on fashion movements, this contributes to the eye in the inspection of whether this marriage is still effective on modern world and which will be the current music artists that impact fashion developments.
Madonna, Michael Jackson and undoubtedly, Female Gaga are some of the most prominent music and fashion icons in our culture today. Since the 1980s, Madonna has been named the queen of trendsetting for both music and fashion. Her overall style in music and fashion can be defined as vivid, fun and uninhibited. She's changed just how young girls dressed forever, because of her 'the calf-length dark leggings, head rings, granny boots, bangle bracelets to the ballerina skirts, world wide web spandex tops and large earring' according to (Make Stewart, 2010) all became a significant fashion craze. Madonna has a huge group of audiences and fans that greatly admire her music as well as her fashion style. It really is of without doubt that she actually is a music fashion icon who may have made a draw for herself in the music picture as well as the fashion circle. Famous French design Jean Paul Gaultier who was a huge supporter of the music diva in the 1980s, tributes his controversial conical bra design to her. The provocative Madonna not only encouraged the developer, but also anchored him one of his most personal designs. Major brands such as Topshop and H&M, have collaborated with Madonna and also have received positive reactions and extraordinary deal response.
Another music fashion icon that must definitely be pointed out is Michael Jackson. The famous jackets he wore appear to always combine together with his music. The leather coat is an iconic must-have aspect for many who want to dress like Michael Jackson. What really makes him a music and fashion icon is his unique person and extremely theatrical selection of design for his performances. His fashion style that is presented on level is as breathtaking as his performance. Michael Jackson has established himself apart from every other musical artiste along with his tremendous talent in music and also his unique sense of style. His fashion assertions are etched completely onto history, where it is the bell-bottoms jeans and Afro head of hair he donned as a kid celebrity, or his attractive military encouraged suits worn at his maximum. Current Balmain custom made, Christophe Decarnin, also revived the basic Couture House of Balmain along with his glam-rock military-style, which was influenced by the late Michael Jackson. Ruler of Pop was the first to add his own gorgeous twist to the tough look of the military style, with his sequined military jackets and metallic theme outfits.
Besides the fashion contributions of musicians such as Madonna and Michael Jackson, a recent year music phenomenon known as Woman Gaga, has also been making waves in the fashion circle. Lady Gaga has already established a profound impact on American fashion since her debut in 2008 and her level of popularity along with her style has quickly pass on worldwide. Along with embracing her music skill, her style, frame of mind and dressing has been also copied by many lovers all around the globe. Her provocative style causes the society to feel stunt by the exaggeration and so spark curiosity. No matter her choice, where she actually is putting on a stunningly beautiful dress or awfully horrid jumpsuit, she is still regarded as a Music Fashionista by the overall society. The people who are try to replicate her fashion style, often dress themselves in exaggerated clothing or blend a combo of elements from different developments, which might seem ridiculous to other people. However, Woman Gaga has definitely set new trends in fashion and received over her own die-hard followers. Her theatrical and over-the-top performances, attention-grabbing closet and headline-ready interviews have only fuelled her music career making her a global superstar in more ways than one. Whether it's the high street brands such a Topshop or designer brands like Lanvin, Sweetheart Gaga has somehow were able to inspire designers all over to embrace their striking, fun and noisy part.
Music has used a very important role in individuals' life since generations previously, and it still remains so in contemporary society. New musicians are presented during constantly. Season after season, some music artists will diminish off as they lose the interest of these audience, whole some are still able to create new interest and keep maintaining their glamour on stage. The music and fashion should go together. In the event the musician is undertaking an sick received design of music or music that cannot be accepted by the majorities, people will not pay any focus on their music and fashion style. On the other hand, popular artistes not just have admirers who admiring their music, yet appreciate and copy their fashion style as well. For example, enthusiasts of Michael Jackson, not only know his tunes and music by heart and soul, however they also choose his fashion style, by putting on items such as his famous metallic shoes and glittery coats. The affects of music artists on fashion can be simply known as the mass approval and copying of a certain style shown by musicians, proving that they accepted both the musical and fashion expressions of the artiste. This proves that fashion styles can be influenced by musicians as much as fashion designers and industry leaders. Musicians and stars have the ability to arranged a fashion style and inspire even the designers and the fashion industry.
4. 2 The relationship between music and fashion shows
The past section has stated the music fashion icons influence on the fashion scene, nevertheless the relationship between music and fashion shows are just as important as well. A fashion show without music would seem to be impossible and lifeless. There would definitely be a sense of something lacking from the style show although the problem does not rest with the clothes. Fashion needs music, making music a must have for fashion shows. Therefore in this section, it'll be focused on the examination of the partnership between music and fashion shows. The music being enjoyed as fashion models strut down the runway is often as important as the clothes they're using. The backdrop music serves to mention as much interpretation as the slash or color of a dress. A model from Australia called Narelle Payne says music played out in runway can raises her assurance while kitty walking on level, and she said "Imagine walking out in front of a couple of hundred people barely outfitted with no music. It just couldn't be done. "
The relationship distributed between your music selection for fashion show and the style of the collection, is not always as immediate as it seems. Punk labels such as Vivienne Westwood have a tendency to use Punk music because of their runway shows, which is an exemplory case of direct relation between the two. However, sometimes the connection is less direct. For instance, instead of using the usual choice of classical music, for the 2010 Chanel Springtime/Summer's runway, the common fashion label of Chanel decided to employ the performance of glam rock and roll musician Lily Allen, as she emerges by having a trapdoor on the centre of the stage, singing the hit song "Not Fair" to a live audience as the models strutted down the runway. The gorgeous underwear brand Victoria's Magic formula, also hired the performance of the Hip-Hop group Black colored eyed peas in its 2009 runway show. The alluring and beauty of the nighties seemingly irrelevant to the Hip-Hop music genre, yet the combination of the two contrasting styles illustrated how unique and sometimes inexplicable the relationship between music and fashion can be. It really is popular for designers to employ DJs for the runway show or strategy music companies to make their own special re-mix version of a certain kind of music that compliments their collection on the runway.
The choices of music by designers for their runway shows are usually serve to represent the similar style as their collection. For instance, this year's 2009 Spring/Summer Kenzo collection was couple with music with a incomprehensible element. That gives the illusion of its fairytale theme, which is mirrored in the design of the clothes. The fairytale style music played out in the backdrop supports the theme of the collection and really helps to create the required ambience for the audience.
Therefore it could be established that music not only compliments the design of a collection, it also serves as an additional expansion of the designers' style, enthusiasm and theme. For example, American designer Anna Sui who's a kid of the 60s and was raised to the tunes of the Beatles and experienced the Mod culture, it reflects her life experience and personal style through her clothes and music choice. When the "Beatles' Live at the BBC" was released, there were sounds that Sui has never read before. This encouraged one of her Fall choices that was predicated on the archetypal two-pieces of London's Carnaby Road heyday. The designers pulls from musical inspirations of days gone by era and current modern-day artiste such as new British isles bands Elastica and Oasis as well.
In the latest Lanvin collaboration with H&M, the short video released to promote the collection, shows that pop music icon such as Sweetheart Gaga as one of the main way to obtain inspirations behind the style. The music performed in the video tutorial not only compliments the storyline line of the video, but it provides an inexplicable edgy dimensions to otherwise overtly gorgeous clothing. This once again shows that music can alter and affect the style style. Labtonic is a famous music styling team that works with companies in the style, design and entertainment industry. The team was co-founded in 2002 by Nima Abbasi the businessman and DJ Laurent Vacher. 'The company has worked with visible clients such as Karl Lagerfeld, Louis Vuitton, Dolce & Gabbana, Issey Miyake and Fendi' according to fashion website (fashion area, Andrea Grant Mar 30th, 2008).
It isn't just the traditional fashion that is affected by music, but every fashion show requires the music to be carefully determined. The soundtrack choice has to match the model's catwalk and the overall theme of the style show. As vocals can create an atmosphere for the audience's feelings to be evoked easier during the show. It has become instinctive for audience to expect a soundtrack to be performed in the backdrop for all runway shows. The music helps to build a multi-sensory experience as the models strut in their best outfits. Some people might question why the need for music in the background of fashion runway shows, as the viewers are only there to view the clothes anyhow. However, it needs to be accepted that the designs and the disposition of the collection is hinged on the music, which symbolizes the sentiments of the developer and their theme for the collection. The music played in runway shows resembles the meaning conveyed through a conductor as models walk down the runway individually but with the same rhythm and feelings, composing one harmonious performance.
4. 3 The partnership between music and fashion shops
The marriage between music and fashion shows have been examined within the last section, as a continuation of that, this section will be a study of the partnership between music and fashion retailers. The importance of the music choice popular shows is similar to the importance it plays popular shops. They hold the same capacity to stimulate the masses, which in cases like this is the consumer to easily understand and feel for the garment, thus leading to sale success. Both the home design and vocals is important to a fashion shop, and since home design cost more than music, shop owners can rely more on music for help.
Music fans prefer to appear to be their idols. Hence, the style components of popular celebrities get quickly filtered into traditional labels for sale. The style label Topshop calls for this trend impact very significantly and has truly gone as far as to market CD's of the rings that they think their customers might be thinking about. Anyone who has stopped at a Topshop store, will be familiar with their propensity for playing Indie music. Thus components of effect from the indie music is seen in the stores retailing of items such as indie accessories or products with indie prints applied on its design. The fashion chain has been criticized because of their indie-music favoritism. Based on the news from Topman's offical website, Topman will be signing up for causes with the major indie music stores, Bad Trade, which presently resided in East and Western world London to sell CDs in their store. Sometime between your times of 2010-2011, customers will be able to see the first collaboration between Tough Trade and Topman. The idea of this cooperation was sparked by the idea of helping the customers spend less time looking for their advised new music. And to expose their customer to new music developments before it visits the mainstream, all while they enjoy their common shopping experience in Topshop or Topman. In so doing, major fashion brands can also raise the awareness of music. It is not only benefits music side but also the style industry. In 2008, Scottish pop vocalist Paolo Nutini endorsed Puma, the sportswear label in their advertising campaign. He made an appearance in Puma's tv, mobile, and radio advertisements performing "New Shoes" from his multi-platinum debut record. This tune was used as vocals of the Puma store. Likewise, high-end designer labels such as Vivienne Westwood prefer her own unique fusion of common punk rock music theme as their vocals, as an expansion of their already distinct brand image.
In the later one half of the 20th century, more major developer brands such as Gucci, Fendi and Burberry have collaborated with music artistes, such as DJs, pop superstars, than ever before ever sold. Music's potential to help decode fashion and symbolize brand image, has never been stronger. For example, Pop music soundtracks are mounted on major television promotional initiatives for big custom made brands. British singer Lilly Allen not only made her visitor performance in the Chanel fashion show, but also starred in the television marketing campaign for the label in the same season. Her personal MTVs and the Chanel advertising were performed as vocals on plasma television displays in the boutiques during that promotional period. These examples confirm that music has the capacity to influence the probable of sales made in the store.
'Uptown luxe is traditionally associated with an intimidating cocoon of posh-piped-in music which is vital to a snooty image, as the curl of the store manager's lip. ' Luxury fashion label Burberry even hired the experience help of a famous music-marketing artist, Rischel Granquist. Matching to the music marketing developer, 'what do we wish the music to do-evoke an mental response. Travel the customer to another place. How will you want to load the space? Most significant, what is the brand DNA? With Burberry it was 'basic goes new Brit': a swinging London for the naughties. '
Fashion retailers have been employing the help of complimenting music to improve the store atmosphere for a long time, it isn't only a marketing strategy developed recently. For instance, in the Sixties, storeowner Barbara Hulanicki already comprehended the value of music in marketing. Once the name Barbara Hulanicki is stated, it might sound foreign and unfamiliar to many people, in the meantime if we talk about the name BIBA, it'll definitely sound familiar for many, but this isn't followed through without a sigh, as this fashion house did not last long on the market and it was turn off in 1975. BIBA, was a famous fashion brand which born in to the fashion during the swinging Sixties in London. The then iconic fashion store deeply impressed people in the 60s and 70s. Noted because of its Mod style of the 60s, their selection of Mod music performed in the store added to helping attract the attention of customers and sales. When the first BIBA shop was launched in London, it became a popular haunt for local music artists and musicians such as Mick Jagger and David Bowie.
A fashion shop that provides a variety of casual wear might not have any specific kind of music selection. Instead, the owner of the shop will simply choose the latest popular music or personal desire as the background music for the shop. However, brands using its own unique image might have required a certain kind of music to compliment their collection and brand image. On the other hand others have flexibility to change the style of music seasonally according to their latest collection. Music is known to be extremely important in men and women's fashion in terms of fabricating the image of the store. For centuries, it has had a powerful influence on human reactions and emotions, as it is specially know because of its efficiency in evoking moods. Inside the marketing industry, music has been proven to affect consumer behaviors, specifically those of shoppers, as it evokes psychological response. Suppliers have realized the value of music in their stores and participating in music any arbitrary music is insufficient to provide effectively. So that it is an instrument to help the stores distinguish from opponents and improve the potential of the store image somewhat than becoming a distraction for buyers.
4. 4 Music and movie effects on fashion
In order to verify that music can and has affect fashion in multiple different aspects; the analysis of this section will be focused on the music and movie effect on fashion. The examination in this section will includes examples from 5 videos that have inspired fashion through its music in the 20th hundred years. Fashion's romance with film is seen as a two factors: how film has influenced fashion and exactly how fashion and the task of specific fashion designers have been used in film. The films described in this section will not only affect fashion movements but also the introduction of musical fashion culture.
Despite the film Quadrophenia not being truly a musical film, it offers influenced fashion developments through music and lifestyle. The story begins with the children cults enacting their different lifestyles, and targets the 1960s in London. It was a booming age where wage-earning young adults were keen on fashion, socializing, recreational drugs and music. The movie the bottom line is, was a reflection of the 1960s and Mod subculture looked after influenced different designers. It had been a period when young custom such as art work Quant, Barbara Hulanicki and Andre CourrЁges revolutionized fashion, so that it is more relevant and popular for the younger technology. Quadrophenia made a direct effect not only to the fashion fads of the Mod style, but it addittionally introduced the make of music and lifestyle well-liked by the Mods. Through observing the movie Quadrophenia, audiences get presented to the Mod culture along with the prominent designers of that decade, and may become inspired to adopt their style and fashion.
The second film example is the 1979 musical movie, Scalp. It portrays the Hippie Movements, through the knowledge of a Vietnam Warfare draftee who complies with and befriended a tribe of hippies on his way to the army induction middle. The Hippies indicated their widespread love, free-spirited daring, the type of music they performed and their fashion style, through the depiction in the film. Locks is now known as an American tribal love-rock musical film, a proud product of the hippie subculture of the 1960s. Several tracks from the film have grown to be anthems of the anti-Vietnam Warfare peace activity. These music also stirred the interest and propelled the popularity of the Hippie culture and fashion during that time period. American creator, Holly Harp was between the many designers who have been motivated by the Hippie craze. Her personal take on a "rich hippie" look, made her a instant success in Los Angeles where she made the Hippie culture attractive to the youthful society, who wished to stand out in melodramatic ways and psychedelic colors.
Another movie considered as a musical film that has influenced fashion, is the "Outdoors style", the first hip hop motion film made in 1983 and "The Great Rock 'n' Roll Swindle" in the 1980s. The videos derive from the iconic punk rock band, Sex Pistols. Both of these musical motion pictures deepen the image and backdrop of the Hip Hop and Punk culture in the followers' head. The punk of the 1970s and hip-hop of the 1980s weren't only regarded as a music genre but also a fashion style. The 1960s marked the beginning of the new youth culture and the beginning of the long enduring career for developer Vivienne Westwood, who was simply and still is encouraged by the Punk culture. Whereas the 80s teenagers would easily identify with the Hip Hop culture of Rappers, graffiti art work and designers such as Issac Mizrahi, who was simply inspired to make the block culture become high fashion. The young people began to set-up their own mark and place in the modern culture. They were hoping to express their thoughts and sense through their choice of lifestyle, music and fashion. Looking the society to know more about their music culture, a musical film was a great way, which allowed them to send their subject matter through.
Due to the popularity of these musical films, the style industry and designers began to focus on on certain types of music style. With the impact of the musical motion pictures, the note that was being spread through world was that fashion like music, is a universal language. For example, the famous Hong Kong film, "The Mood for Love", by director artwork film director Wong Kar Wei, has been dubbed as a universally popular film, which inspires and presents the Western world to Orient culture and fashion. Despite the film being narrated in a foreign language and depicts a culture unlike their own, the audiences are still able to understand and enjoy it through the common language of music, art work and fashion.
In the modern times, one of the very most famous musical films produced is "Chicago". The film that has illustrates the impact of Jazz music on the contemporary society, and it has influenced fashion tendencies through the details in the space of the garment and the decision of accessories. The fashion industry and designers can gain enthusiasm from different areas. Due to the recognition of the movie industry in the 20th century, the style of music and fashion is heavily influenced by what is portrayed on display screen through the perspective of filmmakers and other pros mixed up in creation. The movie industry on the other side, also calls for popular music components of the time and particular fashion styles to be contained into motion pictures. The impact of musical films on fashion is equivalent to musicians effect on fashion. The videos are able to provide more information to the culture, about the background culture of certain music style and exactly how has it inspired on its fashion. For example, when the audience watch the hiphop movie "Wild Style", they'll recognize that the loose fit silhouette of hiphop fashion was inspired and highly relevant to the free style character of hiphop music, the actions in the boogie is an manifestation of the quest for flexibility.
Conclusion of Chapter 4
In summary, through the analysis of this section, it has been established that music has significantly inspired fashion in many different facets and is continually changing our modern day culture and life. Influential character types such as stars, film directors and musicians have the ability to affect how much can impact fashion. For example, during her maximum in the 1980s, the multi skilled artiste, Madonna, helped to propel and enable the new image of the provocative feminine image through her daring dress sense and lifestyle. Not only did she encourage the audiences of that generation, her impact through her persona image and music still remains to path just how for new fashion movements and inspire other increasing personalities, such as Female Gaga. Therefore demonstrating that music artists have a major impact on fashion.
The marriage between music and fashion shows is also evenly importantly. The music performed popular shows can not only inspired the models who are strutting on runway but also go with the collection, assisting to a create a distinctive mood that displays the designers eye-sight and inspirations. Fashion labels and designers have in recent times, also prefer to use musicians and movie stars to forward the promotional initiatives. As these well known artistes have a more impressionistic and personal appeal than the standard models, there making a larger effect on the consume. When these music artists are being interviewed, they may be much more likely will be asked about their style and image rather than their music. When new music artists are created, besides appreciating their musical abilities, the people and the general public also starting the impression on the non-public style and appearance of the artiste. People with a unique style or fantastic appearance, be capable of influence a fresh fashion trends, as their music grows popular. Finally the impact of music and movie on fashion can be seen through different musical videos from days gone by till present. A number of the musical films have inspired fashion trends basically movie productions have been targeted by the fashion industry and designers to serve as a marketing tool. Musical videos are data that music can effect fashion through various mediums and aspects.
Musics' capacity to impact fashion is mostly obviously showcased during that effects it creates on social trends, fashion movements and the change of a person's style identity. For instance, a music admirer will be keen to dress like his or her music idol and music can help build the reputation of a new subculture like the teenage culture, the Punk Culture, where young adults can relate with the angst in the music and so clothe themselves in a rebellious manner to express their emotions. The relationship between music and fashion have progressed considerably over the last decade as music artists have also started to launched their own fashion lines, and fashion designers have also become actively involved in the music arena. The boarders between music and fashion haven't have you ever been such a obscure boundary.
