The AirAsia is a type of business that provided flight service to everyone. Their eyesight is to be the largest low cost flight in Asia with poor connectivity and high fares. It is a profit company in the airline flight service, so it is making profit with the intent. But, it is also the primary low-cost carrier in Malaysia. Besides, the business enterprise strategy of Air Asias is centred on cost command and focuses on specific markets which are price very sensitive customers who need the short haul plane tickets. AirAsia makes the reduced fare model possible and create beliefs through the implementation of the key strategies.
One of the strategies of they makes is safety first. The AirAsia has partnered with the globe most renowned maintenance provides and complying with the earth airline functions. So, they need to communicate with one another and maintain connection with each other in virtually any time. Before the airplane is ready to flight, they also have to inform one another. In cases like this, the client has a protection flight while the airplane trip.
Next, AirAsia also have a strategy that is low fare no frills in airline. They provided guests with the choice of customizing services without compromising on quality and services. Regardless of how, their services continues to be same and provided better service or even more to their customer. Besides, there is also gets the streamline operation to make sure that techniques are as simple as possible. An example, the flight agenda is provided into the website, so that the guests are offered to check the program of flight in any time. Furthermore, the friends are also permitted to contact to the client service through by the website to ask any question about flight.
The AirAsia also provided food services inside the airplane. While the airplane is flying, mid-air hostess will goes to their customer seating to inquire further need any drink or food, so that they are stopping their guests be eager and thirsty while inside the aircraft. Besides of that, the guests are allowed to order food on the site and pay by bank card. Choose their most liked food and drink to having inside the airplane. ??
1. 3 Four Team of AirAsia
1. 3. 1 Airfare Engineering Department
Flight Anatomist Departments obligations are to monitoring the entire condition of an plane and repair the airplane. This division will also check for the engine unit performance and record the cabin pressurization data.
Flight technicians are move forward to management positions inside a flight engineering team and progress to general air travel management. The journey engineers will develop a sophisticated understanding of flight technology and movements within the industry to be able to move forward. Beside, flight engineers got to know everything about their specific job and the insurance policies of their flight in order that they easy to make decision. However, exceptional airfare technicians are also research different aircraft issues and understand the engineering issues common throughout the airline industry.
1. 3. 2 Quality and Basic safety Department
Quality and Security Departments responsibilities are to ensure that safety and efficiency of the airfare be achieved. This department will make sure every flight operate with time and check the safeness of the airplane before the journey.
This department will need all the measures to ensure secure, protection and efficient flights. At the same time, this team is also continuously to bettering their operational efficiency considering environmental cover, safeness performance, and occupational health. Quality and Basic safety Department are increasing their collaboration using their suppliers according of environmental level of sensitivity, work basic safety and ensure staff contribution. Besides that, in addition they will ensure their friends in travel promptly in every air travel.
1. 3. 3 Fund Department
The finance team is responsible for all matters associated with Financing functions of the fee. Financial accounting is responsible for recording all business deals and produces the accounts. Cost accounting is to determine the cost of production and management accounting requires the accounting for decision-making purposes about planning activities, finances, and capital investment. Besides that, the funding department involves in decision of ways of raising finance, cashflow, credit control, arrears control, and costs. They also produce a balance sheet and profit or loss account and manage the income and increase of money.
In the finance department, the funding function is in charge of managing the capitalization of the organization. Besides, the finance function is also accountable for managing the firms financial assets to increase the go back on these financial property. The finance office is helping the business to make more investments for futures.
1. 3. 4 Human Resources Department
Human resources are the most important assets in a firm. The recruiting department in virtually any companies is in charge of hiring, training, analyzing and compensating employees. Besides, they provided training and development programmes for employees to update their skills on business procedures. They also appeal to newly graduates to join their management in various departments.
Besides that, recruiting are a somewhat hazy term that doesnt take well the range of the obligations in the section. Human resources personnel while handles a lot of the matters pertaining to the employees of the company, such as benefits management and recruiting, they are work with management and help develop long-term strategies to development and development for the company. HR departments are also often operates as a middleman between the employees and management, so that should be where employees go for the basic company information.
2. 1 Four of Information System
2. 1. 1 Human Resource Management Information Systems (HRMIS)
In the HRMIS, human being resource planning is plan by a worker from the HRD management to resource ordains. They will consultation with the very best management about the individuals source of information planning. HRMIS is a mainly founded system on certain requirements of human learning resource planning system. A representative IS is gained importance to the abilities inventory IS and HR evaluation standard bank. Besides that, the objective of the IS are to recognize the talent resources of the business and use to boost its effective. The IS are carries a computer simulation work force model, so that the simulation technique is use to evaluate alternative human source of information plans. For example, new recruitment, retraining, moving, project feasibility, and more are under to the many human tool management approaches. Next, the significant real human tool information system is a salary control IS. It means that the salary regulations of the business are put in place in such way so that the salaries of the price are remains within the limit of the HR budget. It really is a product of the employees to be recruited or looked after the rates at they are to be paid over the budget in a yr. Besides of this, the salary control information system is also provided a system of salary audit, so that it can be ensures the salary levels are in direct correlation with the ever before fluctuating market rates in the industry.
Human tool planning is a governed by the demand, future individual source of information requirements of a business and offer forecasting techniques to determine the existing. However, human source of information planning also is the procedure by management conviction and how an organization must move from its current manpower position to its manpower position. Prediction is utilized to compute of future requirement in human source in amount and the quality. Total annual budget is a simple translated into activity levels for various management functions. Typically the most popular skill using in demand forecasting are work analysis and ratio analysis. Work analysis is focus on budget level of output for individual department or home elevators estimated saleable. The information is attracted from annual corporate budget or job budget. The productive hours generate information on permanent employees and calculate direct labour need. Factor also included in previous experience and also examination considerations on changing method. Ratio trend analysis is achieved by employing past ratio. Besides, benefit examination also combined with ratio trend research consultants sourced from outside the corporation or estimation of indirect labour dependence on non-permanent employees. Source forecasting can believed the number of folks that from outside and inside of organization taking into wastage of your time, consideration estimated absenteeism and external environmental factors.
2. 1. 2 Customer Relationship Management (CRM)
CRM is the abbreviation for Customer Marriage Management. CRM requires all areas of interaction a company has with its customer, whether it's sales or service-related. In addition, CRM is often regarded as a company strategy that allows businesses to understand the customer. This is the first business strategy of CRM. The second business strategy of CRM is to retain customers through better customer experience. The 3rd business strategy of CRM is to appeal to new customer. The fourth business strategy of CRM is to earn new customers and contracts boost the profitably. The very last business strategy of CRM is to agreements increase profitably and reduce customer costs. This department also have the Computer reservation system. Computer Reservation System is a kind of computerized system that can used to store and get information or purchase that usually employed by flights company. Therefore, the Sales and Marketing Division from Air Asia use this system to automate seat tickets handling issue. The purpose for this team to utilize Computer Booking System is mostly focus to the customer. Computer Reservation System let customer to make reservations directly through Internet and webpage to reduce customers waste of cost to walk into the company to make reservation personally and also spend your time to queue up for ticket consuming.
Besides that, Sales Force Automation is a part of CRM. The SFA is a system that will automatically record all the phases in a sales process. SFA system is also will paths all the contact that has been made with a given customer, the purpose of the contact and any follow-up that may be needed. Furthermore, customer support can be an organizations ability to supply their customers wishes and needs. Besides, customer service also is an exceptionally important part of maintaining ongoing client romantic relationships that are keys to continuing earnings.
2. 2 Detail of Information Systems
2. 2. 1 Human Learning resource Management Information Systems (HRMIS)
The range of the HR management includes work design, performance examination, recruiting, compensation, it likewise have work evaluation, motivation plan, salary composition design, employees skill examination and systematic training in this department. The work design included decisions on the content of this job in the organization in terms of systems, techniques and strategies. There also need to keep up with the data on the particulars jobs, duties, tasks and interrelationships in the duties force and the skills. In other, the salary control percentage suggested what lengths of the common salary for the quality in an company is varies from the industry, the common may be computed. For instance, if the common of all salaries in a quality divided to the Average salary of the industry for the same class the answer is equal to 1, thats indicate the circulation of the salary may be looked at on focus on. Besides of this, if the percentage is less than or greater than 1, such circumstance are ordains an effective study to justify and correct such deviation.
Besides that, HRMIS have an important system which is real human resource planning system. An organization to make proper use of its resource, there needs to be a plan set up. By devoid of proper human resources planning set up, a company will lose money because of under-qualified staff or an improper staffing amount, according to the staffing experts at the Accel Team Development website. By understanding the functions of people source planning, you can better appreciate its impact on your companys success. It has four types of functions in individuals reference planning such as personnel levels, qualifications, budgets, recruitment. Staff levels is real human resource specialists will gather every one of the workers projections from each one of the section, then compare them to present staff levels and then design a plan to make certain that the business is properly staffed for the returning years. Demand of the business can transform quickly, so that the human source group should review the staffing levels with departmental professionals on no less than a quarterly basis to be sure that accelerated company progress has not influenced the necessity for personnel. Qualification is a function of the human resources group in respect to experienced employees is two-fold proposition. Its make sure that there's always an updated file of resumes on hand of qualified people who already have been interviewed by human resource staff. Besides that, qualification function of the human resources group is to debate the growth habits of the business with departmental professionals to see what new certification should participate future candidate queries. Budget that is clearly a company stays profitable by working within its predetermined budget. When human resources personnel attempt to fill job openings, they have to understand the departmental staff budgets they will work with and stay within those statistics when carry out with candidates. This involves close work with executives and professionals to make certain the company has got the talent it needs to move forward but without going over the prescribed twelve-monthly budget. Recruitment is the resumes that human resources specialists use to keep individuals available for future staffing must come from long term recruiting initiatives done by the human resources group. The human resources professionals spend some time at recruiting trade shows, visiting school campuses and getting involved with any activity that will assist them touch talented individuals. A proactive recruiting work is essential to the ongoing recruiting planning success of any business.
2. 2. 1. 1 Four Function of HRMIS
2. 2. 1. 1. 1 Work evaluation
Companies must carry out formal evaluations for his or her every employee at least one time per annum. The supervisor will be reviews and discusses each employees job performance to verify their performance in good. The supervisor is also often to prepare and reveals a written evaluation to all or any employees and can copy the evaluation to keep in the employees in staff file the make records.
The reason for the evaluation is to serves quite purposes for employees and supervisors. The employees can be feedback their supervisors on their work quality, overall of the work performance, work patterns and more. Besides that, the supervisors can be provide feedback to the employees on their opportunity, critique employees work performance while others.
2. 2. 1. 1. 2 Performance analysis
The performance examination is to entail the gathering formal and the casual data to help the clients and the sponsors define and achieve their goals. Besides, the performance examination are uncovers several perspectives on an opportunity or problem, determining every of the drivers towards or obstacles to successful the performance and proposing the solution system based on what is discovered. The part of a performance evaluation does interview the sponsor, reading the twelve-monthly article, chatting at lunchtime with a group of customer service representatives and others.
2. 2. 1. 1. 3 Human Resource Recruitment
A companys strength is built on the grade of its employees. Human Resource is participating in an increasing important role in businesses. Individuals Resource also offers responsibility for recruiting and keeping talented employees. When staff enters an organization, everything from signing their agreement to paying their income and catering because of their training needs is facilitated by the individual tool function.
2. 2. 1. 1. 4 Work design
Work design is utilized by organization to boost productivity by offering employees non-monetary rewards such as satisfaction from a greater sense of personal achievement. Work design also can call job design. Job design is the procedure of putting together various elements to from a job, bearing in mind organizational and individual staff member requirements, as well as things to consider of health, ergonomics, and safe practices. Job design typically refers to the way that a set of duties, or a whole position, is structured. Good design includes the relationship with organizational goals and beliefs and really should be well known to be able to align and prioritize the careers responsibilities. The look should provide feedback to the employees about their expected performance. In addition, it included training requirements so employees know jobs to do as well as how to do them properly. Enable employee input. Employees must have the option change activities according to personal needs, circumstances at work and work behaviors.
2. 2. 2 Customer Relationship Management (CRM)
Customer Marriage Management (CRM) is the most powerful and the most effective way in maintaining and creating romantic relationship with customer. Meaning of CRM, CRM provides the tools that allow a business and its own employees to provide fast, convenient, dependable, and steady service to its customers. Besides, CRM use a couple of integrated applications to address all areas of the customer romance, including marketing, sales and service. Objective of CRM is discovers about customers needs and behaviours. Apart from this is creates long-term and lasting customer relationship by treating the client as unique. Furthermore, it is manages all areas of customer come across. Finally, helps marketing managers in CRM product planning, pricing, and other product management decisions, advertising, sales campaign, and targeted marketing strategies, and market research and forecasting.
Benefit of using CRM that includes helping an venture to permit its marketing division to recognize and target their best customer, manage marketing campaigns and generate quality leads for the sales team. Besides, CRM also contains assisting the organization to improve telesales, bank account, and sales management by optimizing information shared by multiple employees, and streamlining existing functions. Furthermore, it is also allowing the formation of individualised interactions with customers, with the purpose of improving customer satisfaction and maximising revenue identifying the most profitable customers and providing them the best degree of service. Finally, CRM also providing employees with the information and processes necessary to know their customers so that understand and identify customer needs and effectively build associations between the company. Besides that, CRM gets the living function of Computer Reservation system. The travel firms and customer can be make reservations easily and immediately utilizing their computer to reserve any airline without go to airports. At the same time, marketing department won't waste any staff in the air-port for ticket booking.
2. 2. 2. 1 Four Function of CRM
2. 2. 2. 1. 1 Computer Reservation System (CRS)
Computer Booking System is a computerize system that contain the information for schedules and empty chairs. Major Computer Booking System operations that booklet and sell seat tickets for several airline are also called global circulation systems (GDS). Computer Booking System can help track scheduling and schedule journey activities with real-time. This technique will improve the service better as Computer Booking System help Air Asia to introduce first ticket less travel option so that travel organizations and customer can make reservations easily and straight using their computer to book any airline without go to airports which will attract those customers who need to dash for solution purchase. At the same time, marketing department won't waste any personnel in the airport for ticket booking. Computer Booking System provides the latest price list into web or Internet every once in awhile. Other than that, this system will also permit a company to access data relating to others and their people depend on certain facilities.
2. 2. 2. 1. 2 Promotion planning
Promotion planning is a tool of advertising or technique plan a company use for increase marketing sales purpose. Promotion of an company or something is a must in order to appeal to customer to know more and fine detail about it. Without the function of promotion planning, the campaign will be less fascinated and waste material of cost. Therefore, promotion planning is one of the functions for sales and marketing team to make profit for the business. Prior to the planning is start, sales and marketing office will first do research on the demand of customer. The program will be done by search past few years are accountable to ensure the customer will get the highest satisfaction. Advertising planning can be done depends upon Promotion can be made in great deal of way for example communication. The office staff will talk to customer when the clients call the company for services. Then the department use this chance to market their latest plan or promotion for the customer.
2. 2. 2. 1. 3 SALES TEAM Automation (SFA)
Sales Power Automation (SFA) systems help sales personnel to increase marketing section productivity by centering sales initiatives on the most profitable customers, those who find themselves good candidates for sales and services. SFA system provide sales prospect and contact information, product settings features and sales estimate generation functions. Besides, SFA systems also help sales and marketing section with functions related to taking orders, creating proposals or rates, managing lovers, and keeping contact data. Systems often include various degrees of analytic and confirming capabilities.
2. 2. 2. 1. 4 Customer service
CRM provide information and tools to improve the efficiency of call centre, help tables and customer support staff. Besides, CRM also provide service from call. For instance, reservation solution or require information. When CRM is conversation, CRM helps you to save the discussion so that when customers walk directly into require information, the client also will find the same answer.
2. 3 Advice to boost or add new function to the Information System
2. 3. 1 Improve service
In hiring employee part of AirAsia, It is suggested they must enhance their requirement while hiring a worker. AirAsia one of the business parts is taking about service. In the airplane, customer need a good service while they are simply in the airplane from where to where. Customer inside the aircraft are resting or enjoying, they hoped they can get a good service at all. Once AirAsia employees aren't servicing the client, it will influence the AirAsia companies honorary. The customers will complaint to the firms. So, AirAsia will need to have a good service whatsoever even at the airport or in the customer service while customers need help. It really is related to the HR section while hiring staff. Once hired a worker are rude while servicing customers, the business honorary will be affect in this case. Besides that, HR section also must educate their worker skills how to provide a customer properly and how customer thought their service is sufficient. They must have training from time to time. The training are compulsory to become listed on even an employees are expert in servicing. In the ultimate, while they may be hiring worker, who meet the requirements and fulfil the HR division request just can retain the services of to be worker.
2. 3. 2 Improve On Job Design
Most organizations have job explanations, but many neglect to specify in one or two webpage of the documents and how to spend enough time on the job. A couple of two reasons of energy percentages. The to begin the reason why are time and money. These two main things devote to job every day. Assuming people will spend their limited time wisely, therefore the work will be favourable. Second reason is do not execute a good job of monitoring when devote to the time. Especially, if work in an emergency focused environment, it will get thoughts overwhelm minds ability keep track of time. Time is the ultimate constraint to process excellence. If need to get a better consequence and go faster, which have to use this limited resource better.
2. 3. 3 Improve Booking System
The advice to improve the marketing team information system for Computer Booking System is customer reserve a air travel ticket, but the customer did not come two times before the day of departures. The solution of the client reserved will be open for reservation and buy. The customer will never be informed. I would recommend that the division can improve like this. If the clients reserve a flight ticket and the particular date of departure time is just around the corner and the customer has not come to make repayment. The staff of the division can send a note or email to the customer to see them the particular date of departure is just around the corner please come to make repayment if not this reserved ticket will most probably for booking again. If the clients involve some little problem or excuses that the personnel of department can agree to then gives the customer an opportunity to make repayment again.
2. 3. 4 Improve Recruiting Function
One of Man Source Management Information System function is recruiting. Recruiting is a process of identify and hire the best quality candidate for a business. Big company encourage the challenge to improve IS function for every year. The purpose of this improvement is to make certain the business will be effective at the very least. The improvement that can be made in the function of recruiting is totally by chosen the types of prospects that fulfil the necessity of the job referring to individuals certificate and experience. THAT IS will choose the prospect with better experience and license. After the prospects are chosen, analysis statement will made for Human Tool Department in the goal of better decision making on choosing employee.
3. 1 The Article of Sales and Marketing Department
This survey is displaying the contrast between 2 companies that is AirAsia and the Malaysia Airlines (MAS) but focused on Air Asia. The Sales and Marketing Department from Air Asia use Customer Romantic relationship Management System to generate this record. This report is made up of stock price and passenger traffic over summer and winter. This record usually will be handed to middle level management, high level management or the CEO of the company. This generated report can help the manager to investigate the sales loss or profit for even more decision making. Usually the CEO is low-educated people therefore the report must be clear and
easy to comprehend to make another step.
3. 2 The Article of Human Reference Department
Besides of the Sales and Marketing Team survey, HRMIS is also generated report. This annual report is made by the HR division. The purpose of this report is perfect for the CEO to make future planning for the AirAsia companies. This record is specialized for recruitment too. The recruitment requirement is based on the company needs so that it can improve the company standard or level. As the record mentioned winning attitude creative ability to fix any issue.
