RESEARCH Established REFLECTIVE PAPER ON Press & JOURNALISM INSIDE THE UAE WITH SPECIAL EMPHASIS ON LEGAL AND ETHICAL ISSUES
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A detailed survey on Media and Journalism with an intensive research of the modern and emerging advertising with regards to the Marketing ethics and morals in the UAE |
1. Introduction
Media originated with the arrival of magazines and newspapers and down the road broadened its perspective to radio, Television set, cinema, internet, etc. This broadening accordingly multiplied reach to mass audiences across countries.
Media has the capacity to reach masses very quickly. This inherent quality necessitates polices due to which Media laws had become. The UAE also has a constitution of Regulations governing Multimedia and a code of ethics for the journalists.
This newspaper analyses on Press with the following considerations. Will be the regulations of Multimedia regulations in the UAE in the right methodology? Do the journalists in the UAE enjoy enough liberty? What is the level of disturbance of the regulating body on the advertising? Are the journalists publishing ethical and traditional content that will not harm the contemporary society? What is the result of the contemporary and emerging advertising have on the modern culture?
Considering the unique cultural situation in the UAE, this analysis analyses the media regulations and the journalistic code of ethics with the contemporary and the emerging media and understand if Press laws and regulations have broadened and expanded with regards to the new media and its demands.
2. Press Ethics Vs Law
2. 1. Definition
Media ethicsis the subdivision ofapplied ethicsdealing with the specific ethical guidelines and specifications of media, including broadcast media, film, theatre, arts, print, and the internet. The field includes many different and highly questionable topics, varying fromwar journalism to Benetton advertising.
Media law can be defined as laws that control the activities of the Mass media.
2. 2. Scope
Media ethics is a topic which deals with the perspective of your perfect media one who takes ownership of the information shared by him without leading to harm and sensation to the public. Sometimes what is legally correct might not exactly be ethically appropriate. The media person is likely to do a great deal of psychological evaluation on the worthiness system combined with social responsibility.
Media Law is a legal field that regulates the
- Advertising
- Broadcasting
- Censorship
- Confidentiality
- Contempt
- Copyright
- Defamation
- Entertainment law
- Freedom of information
- Information Technology
- Internet and on-line services
- Privacy
- Telecommunications (Wikipedia).
2. 3. Relevance
The SPJ Code of ethics is a assertion of abiding principles which gives a specific picture on the journalistic techniques. Though it is not a set of rules, it directs the journalists in their activity of publishing, no matter medium. This code is practical all together only and it cannot be used in bits.
The SPJ code advises the next:
- Seek Truth and Statement It
- Minimize Harm
- Act Independently
- Be Accountable and Transparent (SPJ Code of Ethics, 2014).
3. Why marketing ethics subject?
Media has created a major effect on the public and political sectors. The reach of media and various kinds of communication has produced a mass impact in the general public and furthermore the result it creates in every individual has varied with respect to multiple factors.
3. 1. Social Impact
On a cultural level, media has taken about the best impact. The multimedia magazines have been formed based on different ethnicities, races, genders, religions and sexual orientations in the modern culture. The notion of both main elements, the entertainment and the news differ. The representations are valued at face value in entertainment sector. There's also instances of unfair stereotyping which causes a major cultural impact.
Unfair Beauty Specifications is one such practice where the beautiful women tend to be in favorable tasks, portrayed as successful always. These requirements in press have an adverse influence on the mindset of the ladies. Failing woefully to meet those requirements or implementing those characteristics have even forced these to dejection and sometimes melancholy too.
Other routines are erotic orientation, religion, devastating mental and physical health of children and more mature generation, rules of extremist groups which can cause unnecessary feelings in the culture.
3. 2. Political Impact
On a political level, media is with the capacity of influencing the modern culture to a larger extent. Multimedia can advocate for a specific political party. Engineering of the news headlines is another way in which the mass media can have an influence within the masses. The marketing people are destined to follow the media laws. There are instances when the government or the ruling party enforces marketing to job only what they consider appropriate. Due to its capacity to build public wisdom, media impact can create or dissolve the government.
Attributed to the high degrees of general population impact, both in public and politics grounds, moral practice becomes inevitable in Marketing. As a matter of fact while working with the Advertising Laws, what's legal may not be ethical automatically.
4. Is there any need to 'regulate' (media law) mass media?
With relevance to the UAE market an evaluation on the modern day and the growing media will throw light on the importance of Mass media Ethics.
The procedure for convergence of Telecommunications and Broadcasting has been around the process of completely changing the media globally. Convergence has brought mutually mobile telecommunication providers and the television broadcasters to make use of technologies like DVB-H facilitating visitors to watch tv set as well as internet content in the mobile.
Media gets the dangerous effect of inducing imitation ideas through advertisements. People are fascinated with media's effect to buy dangerous or substandard products. Sometimes, Media develops unnecessary sensation and distorts truth just to get customers. Due to its capacity to build public common sense, the impact of media can create or dissolve a authorities. A number of the emerging media haven't any control over the content as the Press laws are not refined in detail. In a conventional unique society like this of the UAE, this content might not exactly be as per the strictly adhered population norms and may create sociable impact. The info sharing in the social networking sites are bound to cause cyber offences. The press pivots in having specifics of all major politics circumstances, stands and other scenarios. This helps visitors to understand their rights and make smarter decisions. The impact of Multimedia can also create agitation and political turnarounds(Arab Media View 2007-2011).
The UAE takes a clear media laws that provides definite clarity safeguarding the journalists and at the same time defining boundaries to ensure the responsibility of the press. The other countries with proven media freedom have these boundaries created over the years through the legal system.
The just lately released guidelines establish by Abu Dhabi Multimedia Zone, a media-creation free zone anchored by the content-incubator TwoFour54 bears clear guidelines(Gulfnews. com, 2012).
Human Protection under the law Watch has reported that a new law has been drafted to modify the advertising which hampers independence of expression and unduly interferes with the media's flexibility to report on sensitive themes. The pending rules also allows the government to decide the organizations that can operate in the united states and also interfere in selecting journalists. The law imposes unreasonable civil penalties that could wash out media shops completely and subtly impose limitations on the posted content. In addition, it enforces mass media organizations to pay an unspecified security first deposit that set a powerful barrier for 3rd party and small press organizations(Human being Rights Watch, 2009).
5. Press and Journalism in the UAE
Code of ethics is dependant on the Following Concepts. . .
- Accuracy in reporting
- Appropriate acknowledgement of sources
- Avoiding discrimination
- Avoiding sensationalism
- Avoiding the fanning of general population feeling
- Confidentiality
- Credibility
- Eliminating and/or lessening harm (especially to children)
- Fairness to all
- Freedom and integrity
- Impartiality
- Innocence until proven guilty
- Professionalism, especially in relation to plagiarism
- Refusing to simply accept bribes and advantage
- Respect for public feeling
- Respect for the truth
- Respecting personal privacy
- Rightful acquisition of information
- Transparency
- Upholding individuals rights
Understanding this code of ethics in reality, it offers a minor safety for the journalists. A revised media laws in the UAE is the necessity of the hour. Having less effective protections for journalists has taken down the rank of liberty in the UAE to the previous and the scholars in mass media call out for revision.
Dr Abdulkhaleq Abdulla, a professor at UAE University or college, after a thorough study has taken this matter to the interest of Foreign Minister Sheikh Abdullah Bin Zayed Al Nahyan, chairman of the UAE's Country wide Advertising Council and has suggested immediate amendments (Gulfnews. com, 2012).
6. Media laws and Ethics in the UAE
The press flexibility ranks of UAE is 112. The features like pervasive self-censorship and Internet obstructing policy have pushed the country to the "not free" category. The freedom appreciated by the journalists working far away is far more set alongside the journalists in the UAE making most of the media zones to set up regional centres out of the United Arab Emirates.
The UAE Constitution will not encourage independence of appearance. Article 30 claims that "Freedom of view and expressing it verbally, on paper or by other method of expression will be assured within the boundaries of law" (Dr. Matt J. Duffy 2013). The penal code as well as the mass media law cause numerous restrictions on journalism and flexibility of talk. Also, the Constitution specifically ensures personal liberty in spiritual worship, movement and having associations. The UAE constitution has points define personal flexibility but does not outline laws for the population all together (Dr. Matt J. Duffy 2013).
The UAE penal code Article 378 purely prohibits defamation up against the royal family and has rights to criminalize journalists for publicizing secrets of royal family life. Publicly insulting the UAE's rulers is a crime relating to Articles 176 and 8 of the UAE penal code. Article 312 of Government Legislation No. 3 of the 1987 Penal Code of the UAE has blasphemy regulations that protect Islam and other religions from defamation (Dr. Matt J. Duffy 2013). Abusing any form of sacred and Islamic rites or blaspheming the divine religions is considered a offense and penalties are chargeable for these offences (Dr. Matt J. Duffy 2013).
7. Reflections
The technological trends have brought into life to contemporary and emerging marketing with the own positive and negative effects on the world as well as the individuals in the press. Although there were revisions in the Media regulation in the UAE since the time it was formulated owing to globalization, the press laws lack clarity. The truth is that it requires several amendments in comparison to the Media Laws of the global counterparts. When it comes to freedom though it looks like the freedom is highly restricted.
Media plays a part in a change in the culture, fashion and sociable worth of the masses influencing standards of living of neighborhoods and culture of countries. Media transforms the attitudes and beliefs of the people and is in charge of influencing our daily activities. Advertising has a substantial role in refining the world by beginning views against racism, gender bias, poverty, and growing awareness about the necessity for world serenity.
Media regulations have been an ambiguity for the journalists. The UAE Constitution does not guarantee freedom of expression. A lot of their provisions inform journalists what they can not do alternatively than offering protections for his or her actions. The bottom line is, code of ethics in reality it offers a minor protection for the journalists. The law imposes gigantic civil penalties that can completely wipe out media retailers and silence disagreeing voices found to violate the huge but understated constraints on content. Media organizations found to own defamed or slandered mature government representatives or members of the royal family are costed penalties.
8. Recommendations
The multimedia organizations have to effect a result of constructive changes within the business and communicate quality both in mass media laws and regulations and ethics to its workers to have a positive impact on the society. The Media Laws also need to be refined to give sufficient independence to the press to serve better.
Media organizations, regulating bodies, media laws and regulations, media ethics, skilled human resources together have to work together to revise the multimedia laws as so when new press emerge. This can help in bringing out the genuine information to the public without creating needless sensations. Media should be regulated failing that your modern culture will face pointless complications in politics, culture, beliefs, beliefs etc. , The public should also abide by the regulations when delivering ideas and expressions in cultural media to build up a healthy world. UAE women taking up lead positions in Media organizations can also contribute to serenity and upliftment of the society. In short, publishing authentic content controlled by multimedia ethics and laws should be the goal of the media.
9. Conclusion
The UAE Constitution will not empower Multimedia and Journalism to create all facts & fact. Practical constraints are plenty in this field. The journalists as well as the mass media organizations are priced huge penalties & the governing regulators have all protection under the law to consider content as inappropriate or to stop web sites. These conditions prevailing could suppress the reality and actual facts may be darkened or completely clogged by the press.
The development of the country largely depends on individuals and their potential to acquaint the cost-effective developments, the politics circumstances, the scientific evolutions, the business standards, the public relationships, the international affairs etc. , the primary source of information being Marketing, the freedom of media plays a significant role in the introduction of the country. In addition, the fortified opinion of the scholars is to revise Media laws and enhance the flexibility.
Refining the mass media laws and the ethics code giving more clarity to the ambiguities gives more opportunity for the journalists by amplifying their freedom and to do more justice in their work. Consequently, the fine edges have to be identified meticulously to avoid misuse of freedom resulting in unneeded sensations in the united states. Taking into consideration the culture, faith, people etc. , the Media laws and the mass media ethics code need to be conjointly revised for constructive changes in the united states.
10. Referrals / Bibliography.
References |
"Arab Media Prospect 2007-2011". |
"Arab Media View 2008-2012". |
"Arab Media Outlook 2011-2017". |
Matt J. Duffy, Special to Gulf Media. March 23, 2012, "Revised press legislation for the UAE" http://gulfnews. com/ideas/columnists/revised-media-law-for-the-uae-1. 998464 |
Human Protection under the law Watch, Apr 13, 2009, "UAE: Media Legislation Undermines Free Expression" http://www. hrw. org/news/2009/04/13/uae-media-law-undermines-free-expression |
Matt. J. Duffy 2013 "Media regulations of the GCC countries" - http://www. dc4mf. org/sites/default/files/gcc_media_law_en_0. pdf |
Andrew Seaman, Monica Guzman, Sept6, 2014, "SPJ Code of Ethics", http://www. spj. org/ethicscode. asp |
Geoff Pound, October 18, 2007 " UAE & the Journalistic Ethics", http://experiencingtheemirates. blogspot. in/2007/10/uae-and-9journalistic-ethics. html |
"Wikipedia ", http://en. wikipedia. org/wiki/Mass media_ethics |
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