Advertising is similar to a kind of communication, often intended to persuade the viewers or listeners to get or consume a product. It crosses numerous platforms from broadcast, print, billboard and online.
Video production, or videography, is the art and service of videotaping, editing, and distributing a finished video product. This may include tv set production, commercial video production, and corporate and event videos.
Elements of video production include (1) Pre-Production, (2) Production, and (3) Post Production, and all video productions are organized this way to ensure that the process is a seamless one, and the final-result is as envisioned. Production is the shooting stage of your shoot, which include cinematography, audio, lights, as well as directing, art and effects. Video production can be utilized at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video production can be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or satellite from the event location to a studio in order to be broadcast.
Tips for video production
The best way to comprehend video production is to think about it as a process. The process is obviously the same, whether you are creating a simple video or a intricate one. Here is a description of the procedure, step-by-step. It could be divided into three phases.
Pre-production
Production
Post-production
Pre-production is probably the main and easy and simple. Even if you need to outsource the majority of the task, you can (and should) do almost all of the pre-production yourself. Pre-production includes all you do before you ever touch the camera.
First, think about what you want your finished video to be. Ask yourself these questions.
Who is your audience?
What does your audience need or want to hear?
What does the audience already know?
What style of video would appeal to your target audience?
What is your finances?
What resources do you have readily available?
The response to these questions will determine most everything else.
Next, consider what you should actually go and can get on video tape. Do you need to interview experts? Do you will need footage of specific things that represent your subject? Where and exactly how do you want to video tape these exact things? Plan it all out. Make phones calls. Schedule crews, etc.
Write out a first draft of your script. Nothing must be carved in stone at this point, but an operating script can help you collect your thoughts. An excellent script should be conversational. Pretend you are explaining the subject matter to a friend. What will you tell them? Write that down and then modify it by using more colourful words and better descriptions.
Video scripts are best if they use simple, short sentences. Avoid long, complex words that will be tongue twisters. Read it aloud to test it. Have another person pay attention to you and get their reaction. The production phase includes gathering all your raw materials. All your raw video and audio. This phase probably takes the most work and know-how, especially if you are shooting everything from scratch.
Post-production is the phase where you take your entire raw materials and assemble them into a finished video. Mostly, post-production means video editing. There are numerous wonderful computer video editing programs that execute a congrats. Personally, I use Final Cut by Apple Computers. That is a sophisticated video editing program that allows you total control over each and every aspect of your video. Most beginners would never want to fool with it. A beginner would be much better off with a straightforward program like Windows Movie maker or iMovie, which are both free. Those programs rely on pre-produced templates which make it easier and less complex.
Sony Vegas Movie Studio is a favorite program that is inexpensive and allows more control than the freebie programs but isnt practically as complicated as Final Cut.
Video editing is also a step-by-step process and I've many free tutorials here on video production tips. com that will help you.
So there you have it, a brief description of the process of video production.
Audio production
The post process in recording acoustic music is often referred to as mixing, as this technique happens after recording the musicians. In electronic music the workflow is usually quite different, and in this context the word "post processing" would typically not refer to the actual mixing process but instead what is applied to the resulting mix-down.
With today's increasing amount of music software and musicians creating electronic music in their homes, post production is often done by the musicians themselves. The process typically involves equalization, sound level compression, multi-band audio tracks compression, and limiting. This technique somewhat overlaps but shouldn't be mistaken for the term mastering, as post production is usually performed over a per-song basis, whereas mastering is aimed at preparing an entire list of songs for a specific media type.
Audio Post Production usually identifies music that is synchronized with video. This pertains to TV, cinema, and commercials. One major facet of music post production is the use of ADR, or automated dialogue replacement. Sometimes the initial, or production audio, lacks in performance or quality, and the actor or actors are brought into a sound studio to record some or all their dialogue from the project. Other elements such as foley, music, and voiceover are also added during post production.
Online multimedia production
Multimedia is the utilization of a number of different media to mention information (text, audio, graphics, animation, video, and interactivity).
As multimedia solutions, we understand the solutions that use animation, generally, they may be developed in Flash. As distinct from static texts (html), multimedia allows showing your product (service) in action, can include audio/video fragments thus making the storyplot about your company more dynamic and attractive and helping it to reach better effect than a static solution could.
Research has indicated the following areas are important for new entrants in the creative industries:
Client service - As something industry, the client reaches the heart of the operation. A few of the most junior roles (such as runners, assistants and receptionists) can be the most customer-facing. As is often said, clients are hard won and easily lost.
Transferable skills - the ability to apply the same logic and thought processes in one part of advertising to another makes any new entrant more employable.
Good numeracy / literacy skills and attention to detail - entry level roles are often responsible for a huge about of "data wrangling". Logging information as well as monitoring numerical data needs to be accurate in a pressurised environment.
Good timekeeping and self organisation - good organisation skills are highly sought after in all industries, but particularly in advertising where deadlines are tight.
Speaking and self presentation: these skills relate to client service but are of great importance in a sector where image is important.
