We propose RHB lender to acquire co-branding with Padini Theory Store and turn out with a RHB-Padini Theory Store BANK CARD to extent the RHB Platinum Cards. Our market are staff and upper middle class who are aged at a variety between 25 to 45 years of age. Among the campaign strategies we propose to the RHB loan provider is through Sales Campaign by using various types of vouchers. And other styles of campaign strategies such as Personal Advertising Strategy, Adverts and Social Media Marketing Strategy and Direct Marketing Strategy.
1. Sales Advertising Strategy
Sales advertising is a short-term incentive to encourage the purchase of a sale something or services. This can be used to help RHB loan provider tap into and extent the marketplace in the Padini principle store. A cash voucher may get customers to cause them immediately sale and help the consumers to save lots of more. Concurrently, Padini Principle Store may also be able to increase their sales revenue, increase the amount of RHB bank's cardholder and gain commitment from customers. This is a three wins situation to one another. The supplementary cardholders are not eligible for this Promotion.
RHB bank may help the cardholders to save lots of more income by mailing Padini Theory Store a regular monthly 20% discount voucher to every cardholder through email in line with the applicant's address. It offers seasonal offers for example, Mother's Day, Father's Day, Holiday, Chinese New Time, Halloween, and Valentine's Day and so forth. The cardholder will get a Padini monthly discount voucher to get discount on the products one of the brands available in Padini theory store. If the Padini is doing 10% discount on all items, employing this voucher, the customer can get another extra 20% discount. For example, if when there may be Mother's Day, the cardholders are only permitted to redeem the 20% discount in the women section. However, the Padini once a month 20% discount voucher is merely valid in every first week of the month.
Upon the cardholder birthday, the lifetime RHB Platinum CREDIT-BASED CARD will have 30% cash return during cardholder birthday month. To be able to improve, RHB standard bank will contact that one cardholder, to inform her or him to come over the Padini Concept Store to obtain a birthday surprise voucher. The birthday present voucher is worth RM 50. The cardholder could use this voucher to redeem any products sold in Padini Principle Store with the price at or below RM 50. However, if the price tag on the merchandise is below RM 50, the extra balance is not refundable. Subsequently, the cardholder will need to pay extra cash to purchase the merchandise if the total amount exceeded RM 50 that provide in Padini store by using RHB-Padini Notion Store MASTERCARD to accumulate 5 times incentive factors. However, the voucher can only just be used in Padini strategy store. Within the Padini Theory Store, there are several brands such as SEED, P&CO, PDI, MIKI, VINCCI, and BRANDS OUTLET. The cardholders are allowed to choose to buy any of the products offered by these brands.
2. Personal Offering Strategy
RHB loan company may adopt the method of personal advertising strategies for looking to cause potential consumer to use for RHB-Padini Strategy Store Credit Card in a street show inside or outside the shopping mall, because there are heavy human being traffic and many potential customers. Personal selling is the selling of products and services by face-to-face connection with the customer. This is done by having salespeople getting close the actual customers personally. If the customer is an existing RHB visa or mastercard holder, then the salespeople offer the customer the RHB-Padini Principle Store Credit Card as a combination selling.
However, the salespeople must be well trained, because the salespeople is the person who will connect directly and immediately to find the consumer's feedback. It is a two-way communication. It could be expensive and frustrating, but is the most effective form of advertising if compare to other mass communication because the salespeople can make modifications to handle questions or concerns to help make the customer much understand about the merchandise. Here is a romance between personal selling and sales campaign. The first 200 applicants to apply RHB-Padini Notion Store CREDIT-BASED CARD, no subject in bank or online purchase, the applicants have entitlement to get a RM 200 Padini cash voucher and a free of charge HP laptop bag that worthy of RM 70 for every cardholder.
3. Advertising and Social Media Marketing Strategy
Advertising is a kind of mass communication that is purchased and consists of the non-personal demonstration of goods and ideas. It usually categorised as two types, above-the-line and below-the-line. Through advertising, RHB loan company can speak and inform prospects about products and services. Also, sharing with the consumers about the features and benefits and exactly how to acquire it and lastly persuade them to make a purchase. It's important for the consumers to know very well what are the company trying to provide and it create a posture in the market place. Hence, it will enhance both Padini Idea Store and RBH bank's reputation and positive image. This is actually the relationship of Sales with advertising and promotions.
Above-the-line advertising such as tv set and newspaper will not provide information about the marketing promotions effectively and it can be expensive. Therefore, RHB lender can go for social media marketing strategy like the internet. As internet are easily accessible and takes a relatively low priced, more info can be provided and easy for the consumer to get the information in the company website. They are able to simply click on this advert in the website at all around the world and 24 hours per day. This advertisement allows an organisation to attain every single potential consumer at a very low priced. Nowadays, popular social networking sites like Twitter and Facebook can be used to spread the news regarding the campaigns. RHB bank may also consider building a Facebook webpage and placing all the relevant information or pay an advertising fee to create a little advertisement on Facebook social network to create the knowing of the RHB-Padini Idea Store VISA OR MASTERCARD among the list of Facebook users.
The another method is below-the-line advertising, RHB bank may adopt direct email to send the gift voucher together with Padini catalogues to deliver the current campaign to existing customers who curently have saving consideration and current accounts or other kind of RHB bank card holder to apply for RHB-Padini Idea Store CREDIT-BASED CARD. This method is also known as cross selling. Because there are potential, it can lead to a higher possibility of getting changed into actual sales. The greater financial loans and services they may have, the greater profitable the RHB standard bank is. The opinions from customers will immediately be responded, it is therefore easier to gauge the positive final result.
Because RHB bank or investment company is suggested to make a Facebook fan webpage in order to encourage more people to "like" the web page, there must has a gift idea such as a recycle bag which is published RHB bank custom logo to those people who have "like-ed" the Facebook web page during the street show. A number of the Padini Strategy Store catalogue and any information about RHB-Padini Theory Store CREDIT-BASED CARD may be published on the recycle carrier as an advertising tool. Besides, RHB loan provider may also send out the company survey form during street show. For people who have completed the review will get a free pocket umbrella which has a RHB bank logo design printed onto it and RHB-Padini Idea Store Credit Card image. Therefore, it can also be an advertising tool for RHB loan company.
The last advertisements tool suggests to RHB loan provider is advertising the RHB-Padini Concept Store VISA OR MASTERCARD in a present on air movie. For example, the main figure going to the RHB standard bank and show the RHB bank or investment company logo design and the musician use the RHB-Padini Concept Store MASTERCARD to make repayment in the film. For who've observed the movie no subject in movie theater or home will also get the note. Since it is advertised in a movie, it will be impressive and positive setting to the viewers therefore they will likely to apply the RHB-Padini Concept Store VISA OR MASTERCARD.
4. Direct Marketing Strategy (Telemarketing and Direct Advertising)
Besides, RHB loan company can also do immediate marketing. Direct marketing is of interest because its positive results can be assessed directly. Telemarketing calls for the time and cost for finding clients in the right time and right people, or creating curiosity about RHB-Padini Concept Store CREDIT-BASED CARD by taking the info directly to the customer. Besides, it is easy to target the best customers and reach the prospects question with the most potential customer. The purpose of this method is to grow the market and raise the volume of customer and sales. Telemarketing regularly outperforms all the types of marketing and is the most powerful, cost-effective marketing tool available today. Thus, it ought to be part of RHB standard bank marketing plan.
Direct advertising is the marketing of products or services to consumers through sales tactics (give voucher) including presentations without go through any middle man. When the cardholder spends more than RM 300 in a single receipt, he or she will get a RM 30 Padini cash voucher. However, there is a maximum amount for the cardholder to get a RM 100 Padini cash voucher which is to invest RM 1799 or above within a receipt on with RHB-Padini Strategy Store BANK CARD and acquire the voucher at the payment counter.
As a bottom line, advertising strategy is a good tool in attracting customers. Simultaneously, it can also help the Padini principle store to accomplish higher profitability and strengthen their market's position in the clothing industry and also gain the client devotion in RHB bank or investment company. Promotional strategies are important for financial services to continual expansion, because it can be an intangible product, to be able to boost the amount of customer, there must be enough information and appeal to enhance the client to make purchasing decision.
